
JENNIFER'S STORY
I remember the moment vividly. It was 2007 and I was in a sea of 5,000 people. All of the sudden everyone was jumping up and down to loud music.
The keynote speaker was full of life, wisdom and had captured everyone's attention with such a concentrated focus, it was spectacular to watch and be a part of such magic.
To have this many people be excited about living their best life... I just thought there was nothing better.
In those 2 hours it was as if everything went quiet (even though it was very loud), and I had tunnel vision into my future.
That was my introduction into the world of personal development, speaking and coaching.
I knew in that moment I wanted to spend my life doing the same thing - helping people live their best life. One that excited them. That got them out of bed everyday giddy about what's to come.
Perhaps you had a similar moment on your path to becoming a coach? One where you knew your life was never going to be the same?
MY ENTREPRENEURIAL JOURNEY BEGAN
After that fateful day at that conference, I bought the CD's, DVD's and books from all the speakers. During my free time from my classes (I was getting my MBA at the time), I listened, read and took it all in. Then, as soon as I graduated, I took the plunge!
I started my first business in August, 2008. For two years I learned everything I could about internet marketing, sales and tried everything to make that business work.
It didn't.
After two years I decided it was time to move on. It was a hard decision at the time but little did I know it was the universe opening the door to everything I wanted and more.

COACHING & MENTORING WERE EN ROUTE
With all that I had been learning about social media and online marketing my sister-in-law suggested I start doing workshops on what I was learning.
I took her advice and in 2010 I did my first workshop. This lead to more workshops, clients and things starting to work.
It was in 2012 when I evaluated my business and realized that my favourite client was a life coach.
I loved working with her. I loved knowing that the work we were doing together was going to help so many more people.
That's when I decided to work with and market to coaches.
It felt full circle as I remembered how inspired I felt 5 years previous in that stadium about the idea of impacting people positively. Now I would not only do it through my work but through my clients, too.
Since then I've had the privilege of personally working with 100's of coaches from around the world in all kinds of niches!
Over the last decade of working with coaches I've learned a lot about what works and what doesn't.
I also noticed there was one big problem in the marketplace that I wanted to help solve.
There wasn't a place where coaches could get world-class training and support, month after month at an affordable rate to grow their businesses.
The market was primarily courses or high end coaching and masterminds.
That's when I had an idea...
THE JOYOUS JOURNEY WAS BORN!
What if there was a place where coaches could get the strategic direction they needed AND the mindset coaching (yes, coaches need coaches too!) so that they could become the Catalyst for Change they came to be?
What if they could do all of this without hustling and subscribing to the 'do more' philosophy's of business that were burning out so many entrepreneurs?
And what if, they could find themselves making friends, learning and enjoying the journey as they grew?
That's how The Joyous Journey came to be!
Today it is filled with incredible coaches who are excited about bringing their gifts to the world and make great money doing it!

MY MISSION
I believe that entrepreneurs are catalysts for change on the planet. Entrepreneurs are doers and people who find the way when it seems there is no way.
Coaches, are an important part of the mix that will help entrepreneurs and people from all walks of life raise their standards for themselves and live their most courageous, brave and beautiful life.
It's an honour to work with such incredible people day in and day out. Whether it's through my private coaching, The Joyous Journey membership, speaking or workshops, sometimes I still can pinch myself as I feel so lucky to do work in the world that feels meaningful to me and utilizes my skills to help others.
Thanks for being here with me and I look forward to helping you become the catalyst for change you came to be!

OFFICIAL BIO, JENNIFER TRASK, MBA
Toronto Star Readers Choice Awards!
The Toronto Star is Canada's second largest newspaper and their readers keep voting Jennifer for her hard work, dedication and care she brings to her clients and community!
2019 - Diamond Life Coach Of the Year (1st place)
2020 - Platinum Life Coach Of the Year (2nd place)
2022 - Diamond Business Consultant Services (1st place)
2022 - Platinum Business/Career Training and Development (2nd place)



