Turn Your Expertise into a Steady, Dependable Source of Sales You Can Count On.
Get My Proven Framework That Built a Business Creating Real Impact and Generating 6-Figure Income!
YES PLEASE!All Without Hustling Around the Clock or Resorting to Pushy, “Icky” Sales Tactics That Make You Cringe.
Are you over feeling....
Doubt
from overthinking and comparing yourself to others?
Frustration
from a lack of sales when you're doing so much.
Worry
because you question whether this will work.
Lonely
from doing everything by yourself.
Stuck
because you keep going around in circles.
If you’ve been doing all the “right” things but still aren’t attracting consistent clients, it’s not because you’re failing, it’s because you’ve been missing the right structure, support, and strategy.
With over 2,350 entrepreneurs served through my coaching, groups, and products, I’ve seen these patterns time and time again.
When you have a clear framework, focused coaching, and a supportive community behind you, consistent results naturally follow.
it's time to stop hoping and start selling!
Ready for a Better Way to Build Your Business?
It All Starts Here.
With The Joyous Journey you'll...
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Finally achieve consistent sales you can rely on so you can stop worrying about where your next client will come from.
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Craft clear, compelling messaging that converts so you don't have to rewrite your copy every week.
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Create a focused, strategic marketing plan that delivers real results so you can stop spinning your wheels and hoping something finally sticks.
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Host conversion events that consistently fill your pipeline, eliminating the need to chase leads one by one.
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Master sales calls and closing techniques so you stop leaving money on the table.
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Feel calm, confident, and in control of your revenue so you can breaking free from the feast-or-famine cycle for good.
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Position yourself as the undeniable, go-to expert in your niche so clients confidently choose you without hesitation.
Jennifer helped me design my very first masterclass, which has since generated over $100K in revenue in 18 months!
Jennifer’s thoughtful and intentional approach ensured the content was not only structured and actionable but also deeply resonated with my ideal clients. She had an incredible ability to hone in on the most powerful elements of my frameworks and coaching, and then shape them into content that flowed naturally into my coaching offer.
She also helped me make the masterclass engaging and interactive, weaving in questions that sparked conversations in the Zoom chat and built connections among participants.
That combination of strategy, structure, and audience engagement has made the masterclass my number one method for generating new leads and growing my coaching business.”
-- Priya Sam, Story Architect & Speaker
This past year I surpassed my client goals, l landed my first 5 figure deal and had a ton of fun planning some speaking events - and executing them.
I also said NO to 2 different opportunities, as they didn't 'feel' right. This was huge for me! I did all of this while also going on my regular bike rides and prioritized staying regulated emotionally.
Being part of the Joyous Journey helped me stay out of the 'hustle culture' vortex that just IS society right now. Having a program that I'm accountable to for making goals (rather than just myself) helps me live with intention.
The community of other entrepreneurs allows me to see where my business might be, in the future. It gives me ideas on what might work or might not. Having a place to hear that other folks are going through some of the same challenges is comforting - not to say that it's comfortable.
As well, being a part of a group that is SUCH high caliber inspires me to work harder. Especially when I hear of someone else's success. It's not a jealousy thing at all - it's the realization that consistent work does pay off, and I can do it in a way that's comfortable for me.
Without the Joyous Journey structure, I would flounder in what to do. The weekly calls are a great way to help me keep at least some focus ON the business - or else I get too sucked INTO the business. It forces me think more like an owner/CEO than an 'employee'.
I think I'm most proud of how I feel doing this - it's a joy, not a burden.
-- Heather Beck, Leadership Coach, HMBeck Coaching
I'm happy to announce that I'm no longer living paycheque to paycheque!
Over the last year I launched my new website, was in my first book acknowledgement, was told by a publisher they were impressed by my developmental editor work for a client they signed, finished my quiz, re-discovered the joy of writing just for me, got better at manifesting, had a lot of manuscript assessment clients, finished a manuscript for a ghostwriting client (and she loved it and is starting to work on her next book!)
Being in the Joyous Journey helped me achieve all of this and more!
From the accountability, idea generation and strategy. I knew that I wasn't just throwing poop at the wall hoping it would stick.
It also helped build my manifestation skills, and showing up meant I was surrounded by amazing women who know exactly what it's like!
-- Kim Cheel, Manuscript Refinement | Developmental Editor & Copyeditor
Whether you’re a Coach, Consultant, Creator or Thought Leader, you deserve a business that pays you well but also feels joyful, fulfilling, and aligned with who you are.
If that resonates, you’ll likely recognize yourself in one of these three women...
The Hustling Entrepreneur
What you truly need is a simple, streamlined system that consistently brings in clients so you can finally feel confident, in control, and free to focus on what you love.
The Stuck Service Provider
You’re deeply skilled at what you do, yet client flow feels like a rollercoaster. One month is busy, the next is silence and the feast-or-famine cycle wears on your patience and peace of mind.You want to communicate your value in a way that makes people eager to say “yes,” while creating a steady, predictable stream of clients you can count on.
The Overworked Entrepreneur
What you’re craving is structure, strategy, and a supportive community to help you level up with clarity, confidence, and ease.
If you see yourself in any of these stories, The Joyous Journey was created to give you the clarity, strategy, and community support you need to grow a thriving business that delivers both consistent income and genuine joy without the overwhelm.
Inside, you’ll unlock the 5 key pillars to building a thriving, joyous business
A confident & abundant mindset
A clear message that speaks to your audience
A marketing plan based on your strengths and values
A sales strategy that converts
Support and accountability to help you implement
Introducing, The Joyous Sales System
Introducing The Joyous Sales System - a proven 4-pillar framework designed to give you the structure, clarity, and confidence to consistently attract and book your dream clients, all while building a business that truly feels joyful and fulfilling to run.
Our Mindset Training will empower you to...
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Break free from imposter syndrome and embody unshakable confidence making showing up and selling feel effortless and authentic.
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Release the grips of hustle culture and build a sustainable business rooted in ease, joy, and natural flow.
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Shift your mindset from scarcity to abundance, attracting more clients and income with confidence and clarity.
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Apply simple, effective mindset tools to overcome blocks whenever you feel stuck, keeping your momentum strong.
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Adopt the habits and make the decisions of a confident business owner, so you can scale your business without burnout..
Our Messaging Training will empower you to...
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Say goodbye to vague explanations and finally communicate exactly what you do in a way that truly connects and converts.
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Ditch confusing jargon for natural, client-focused language that makes people instantly “get it."
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Develop a signature framework that not only strengthens your brand but also guides potential clients confidently toward saying yes.
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Master the 4 powerful messaging tools I personally use with clients to transform confusing copy into clear, magnetic words.
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Craft consistent, compelling messaging you can confidently use across your website, social media, and offers.
Our Marketing Training will equip you to...
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Master simple, effective marketing project planning so you show up consistently without overwhelm or burnout.
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Grow your email list intentionally and craft nurture sequences that build trust and convert subscribers into loyal clients.
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Leverage the 5 essential content buckets to create a strong, sustainable brand that attracts your ideal clients again and again.
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Streamline content creation using AI and ready-to-use messaging assets making content creation easier, faster, and stress-free.
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Craft a standout, irresistible bio that not only impresses others but makes even you want to hire yourself.
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Build authentic relationships through strategic networking that naturally leads to clients and exciting new opportunities.
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Confidently pitch yourself on podcasts and stages, establishing yourself as the go-to expert who’s seen, heard, and respected.
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Boost client retention and referrals by delivering an unforgettable experience that keeps clients coming back and shouting your praises.
Our Money Training will empower you to...
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Create irresistible offers that convert using a proven 10-step framework for 1:1 coaching, group programs, courses, or memberships.
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Design a powerful “magic intro offer” that can boost your close rate up to 80%, helping more people confidently say yes to working with you.
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Implement a client questionnaire that pre-qualifies leads ensuring you spend your valuable time only with those ready and eager to invest.
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Lead sales calls with a clear, authentic structure that feels natural and consistently delivers results you can count on.
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Host high-converting webinars, workshops, or challenges using ethical persuasion techniques that make selling feel easy and genuine.
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Optimize your website to attract and book more qualified sales calls so the right clients come knocking on your door.
AI Infusion: Work Smarter, Not Harder
Our training gives you AI-powered prompts and strategies to help you execute faster, streamline your workflow, and create with ease so you can focus on what really matters: connecting with clients and growing your business.
By combining our proven Joyous Sales System with personalized coaching and the support of a vibrant community of like-minded women, you’ll finally get the results you deserve.
Experience the clarity, confidence, and consistency you’ve been longing for—along with a clear, actionable roadmap to attract and book your dream clients with ease.
Here’s what else awaits you when you join us:
🗓️ Wednesday's at 12:30pm & 7pm EST
Get real-time support for your biggest business challenges every week. With two coaching sessions three Wednesdays a month, you’ll always have a chance to get clear, ask questions, and keep your momentum strong.
Whether you need strategy, mindset guidance, or a confidence boost, I’m here to help you move forward so you never have to go it alone.
Accountability is at the heart of The Joyous Journey. These calls celebrate your wins, help you set clear weekly goals, and keep you on track for consistent progress.
I personally track your goals, commitments, and results in our private system, ensuring you stay focused on what truly moves the needle. Can’t make a call? No worries. Submit your wins and focus anytime to stay fully accountable, no one gets left behind.
🗓 Once a Month
Join a monthly mastermind where you collaborate, brainstorm, and gain fresh perspectives from a supportive circle of women entrepreneurs.
These sessions help you break through obstacles, spark new ideas, and uncover opportunities so you can move forward with clarity and confidence.
🗓 Every Month
Each month, we dive deep into the Joyous Sales System curriculum covering the four pillars: Mindset, Messaging, Marketing, and Money.
These focused sessions provide the structure, dedicated time, and support to take action, get feedback, and accelerate your business growth.
🗓 Every Quarter
Every quarter, we come together to map out your next 90 days with clarity and focus.
These sessions help you prioritize what truly moves the needle especially in your marketing and business growth, so you always know your next steps
With a solid plan in place, you’ll feel confident, stay on track, and make meaningful progress without overwhelm.
🗓 Year Round
Building a business from home can feel isolating, but you don’t have to do it alone. One of the most powerful parts of The Joyous Journey is the incredible community of women inside it.
This isn’t just a group, it’s a vibrant network of genuine friendships, collaborations, and unwavering support that keeps you motivated and moving forward.
Inside our private Facebook community, you can ask questions, celebrate wins, and connect daily with women who truly understand your journey.
And let's not forget about....
BONUS #1 THE WEBINAR LAB
The Webinar Lab is a live, 21-day program where you'll build your high-converting webinar from scratch with Jennifer guiding you every step of the way. Across 8 focused classes, you'll craft your webinar topic and framework, build your slides, and learn exactly how to promote and fill your event. By the end, you won't just have a webinar, you'll have a repeatable client-getting system you can run again and again. The next cohort kicks off March 17, 2026.
As a Joyous Journey member, you get full access to The Webinar Lab included in your membership — no extra cost. It's one of the most powerful tools in your new toolkit, and you'll be building it right alongside a community of women who are doing the same.
BONUS #2 TIME ON YOUR SIDE
Time is your most precious resource. You can never get it back. But when you learn to use it wisely, it can completely transform your business. Mastering your time isn’t just helpful, it’s a total game-changer.
In this concise yet powerful bonus, you’ll discover 7 of my favourite productivity hacks designed to help you focus on what truly moves the needle and let go of distractions that don’t.
The very first exercise alone will reveal exactly where your time is slipping away, empowering you to make immediate, impactful changes that boost your productivity and progress.
BONUS #3 GOAL GETTER
Setting goals is one thing. Creating real, lasting change is another. If you’ve ever struggled to stay consistent, follow through, or make your goals feel truly achievable, this bonus is for you.
You’ll discover simple, proven strategies to set goals you’re excited to pursue and build habits that support lasting success.
Say goodbye to goals that get forgotten or plans that fizzle out. With this bonus, you’ll finally have the tools to make meaningful progress that sticks.
From Our Members
The Joyous Journey in Their Words
Within 1 week of our conversation I built my online store which I have been wanting to do for a year!
The Joyous Journey has truly been an amazing program to be a part of and it has provided for me a great experience in expanding my business skills and knowledge, I have met fabulous people and most of all, got to know you as the passionate, intelligent person that you are.
-- Francesca Massi, Founder, Light Through the Trees
Hearing that other entrepreneurs go through the same struggles was reassuring and made me feel less alone.
--Tanya Cullen, CEO & Head Registered Dietician at Cullen Nutrition Simplified
Are You Craving More Than Just A Course Or Membership?
The Joyous Journey Is A High-Touch Coaching & Community Program Designed for Personalized Support, Deep Connections, and Real, Sustainable Business Growth.
- I envisioned a space with:
High accountability, a strong, supportive community, and consistent, personalized coaching. - A place where women build lasting relationships, stay committed long enough to see real results, and grow without financial burnout.
By blending the accessibility of a membership with the depth and support of a high-level mastermind, I crafted The Joyous Journey.
This is an application-based program because we’re intentionally curating a community of generous, ambitious, change-making women service providers.
If that sounds like you, apply today and join us on this transformative journey.
Because You Deserve Real Support, Not Just More Information—Here’s How We Deliver It
| Feature | The Joyous Journey | Other Memberships | DIY Learning | 1:1 Coaching |
|---|---|---|---|---|
| Personalized Coaching & Feedback | ✅ Weekly coaching, feedback & real-time support | ❌ Rare access to coach | ❌ No feedback | ✅ Yes, but $$$$ |
| Community & Accountability | ✅ High-touch, goal tracking, weekly calls | ❌ Inactive or minimal | ❌ None | ❌ Accountability but no community |
| Focus on Action (Not Just Learning) | ✅ Action-focused, not info overload | ❌ Passive content | ❌ Easy to get stuck | ✅ Yes, but solo |
| Affordable High Value | ✅ Fraction of 1:1 coaching cost | ✅ Low cost, but low touch | ✅ Cheap, but no help | ❌ $2K+ per month |
| Built for Long-Term Success (Not Quick Fix) | ✅ Sustainable growth & mindset | ❌ Monthly content only | ❌ One-and-done | ✅ Yes, but $$$$ |
| Mindset + Strategy (Whole Business Growth) | ✅ Strategy + Mindset + Leadership + Community | ❌ Mostly content only | ❌ Just info | ✅ Strategy + Mindset, but lacks community for integration |
Sometimes entrepreneurship can feel so isolating. And when you're isolated, you can make things more difficult than they need to be. I used to wonder if everyone else was better at entrepreneurship and maybe I wasn't cut out for it.
With The Joyous Journey, I was able to see that the stuff that I'm going through is pretty normal.
For me, knowing that I have guidance, structure and community that I can communicate and engage with has been super powerful. The group helped me see different perspectives.
The Joyous Journey helped me stay focused and consistent on the work that mattered. As I did that, especially in my marketing, now I'm getting consistent business.
–Roxana Radescula, Leadership & Team Coach
Success Stories from Our Coaching Community
Apply Today
The Joyous Journey is an intimate, high-touch coaching and community program crafted to help you gain clarity, boost confidence, and grow your sales with greater ease and joy.
Whether you’re a coach, consultant, content creator, membership site owner, course creator, or personal brand, this is the place to build a service-based business that feels truly aligned, abundantly profitable, and sustainable for the long haul.
- The Joyous Sales System Training (Valued at $4,444) – A proven framework to confidently attract, convert, and serve your ideal clients with ease.
- Weekly Business Coaching & Advisory (Valued at $9,997) –
Personalized support and expert guidance so you never feel stuck or alone in your business.
- Weekly Accountability Calls (Valued at $4,997) –
Stay on track and take consistent action with focused check-ins that keep you moving forward.
- Quarterly Planning Sessions (Valued at $888) –
Map out your next 90 days with clarity and focus, so you always know what to work on for growth.
- Monthly Masterminds Sessions (Valued at $2,500) –
Collaborate, brainstorm, and gain fresh ideas and feedback from a dynamic group of women entrepreneurs.
- Powerful Community & Networking (Priceless!) –
Surround yourself with ambitious, like-minded women who lift you up, challenge you, and celebrate your wins.
- Monthly Momentum Sessions (Valued at $2,000) –
Go deep into the Joyous Sales System curriculum and implement the most important topics under the four pillars. You’ll take action, get feedback, and make faster progress.✨ And most importantly: Make REAL Progress in Your Business, Consistently. No more spinning your wheels this program gives you the structure, strategy, and support you need to create lasting success.
PLUS, these Bonuses to Accelerate Your Success:
- The Webinar Lab (Valued at $497) –Create your high converting webinar to get clients consistently
- Time On Your Side (Valued at $247) – Get 7 powerful productivity hacks to take control of your time and get more done without burnout.
- Goal Getter (Valued at $247) – Set and sustain goals that actually move your business forward with proven habit-change strategies.
TOTAL VALUE OF THE JOYOUS JOURNEY: $25,817
Your Investment
Prices are listed in USD. If you’re in 🇨🇦 Canada, you can pay in CAD with no conversion fees or surprises.
Ready to Get the Support, Strategy & Community You’ve Been Craving?
Hi. I'm Jennifer Trask.
A huge part of who I am and why I do this work comes from my dad.
My dad, J. Wayne Trask was an entrepreneur and philanthropist who grew up poor and went on to create over 400 jobs and raising tens of millions of dollars for multiple charitable endeavours in our province, doing so much good along the way.
He’s the one who taught me to see the best in others and help them see it in themselves. I truly believe this is my unique gift, and I’ve always taken it seriously.
Dad passed in August 2013 and everyday I honour his legacy by helping as many people as I can.
Because when women entrepreneurs step into their full potential, they change lives, starting with their own. And that is why I do this work.
In case you have some final questions... here are A's on our most frequently asked Q's.
What's the call schedule?
I already have too much on my plate, is this going to add more to it?
Why is there a 6-month commitment?
What if I can't make the live calls?
How much time will I get with you?
Can't I just do this on my own?
What is your refund policy?
Why is there an application?
How The Joyous Journey is Changing Businesses!
You’re Ready for Marketing and Sales That Finally Match Your Expertise
If you’re done trying to piece your business together, the Joyous Journey is for you. Together we’ll help you create a cohesive system so that your business can run smoother and get results.
The best part is that you get to build it in a way that feels authentic to you.
You’re in the drivers seat and we help you determine the best route.
You don’t have to suffer through pushy marketing or sales tactics that make you cringe.
You’ll learn how to market and sell in a way that feels good, IS ethical and quite frankly - is fun! 🎉
If you’re ready to start running your business in a way that will get you consistent growth, let’s go!
Apply Today
The Joyous Journey is an intimate, high-touch coaching and community program crafted to help you gain clarity, boost confidence, and grow your sales with greater ease and joy.
Whether you’re a coach, consultant, content creator, membership site owner, course creator, or personal brand, this is the place to build a service-based business that feels truly aligned, abundantly profitable, and sustainable for the long haul.
- The Joyous Sales System Training (Valued at $4,444) – A proven framework to confidently attract, convert, and serve your ideal clients with ease.
- Weekly Business Coaching & Advisory (Valued at $9,997) –
Personalized support and expert guidance so you never feel stuck or alone in your business.
- Weekly Accountability Calls (Valued at $4,997) –
Stay on track and take consistent action with focused check-ins that keep you moving forward.
- Quarterly Planning Sessions (Valued at $888) –
Map out your next 90 days with clarity and focus, so you always know what to work on for growth.
- Monthly Masterminds Sessions (Valued at $2,500) –
Collaborate, brainstorm, and gain fresh ideas and feedback from a dynamic group of women entrepreneurs.
- Powerful Community & Networking (Priceless!) –
Surround yourself with ambitious, like-minded women who lift you up, challenge you, and celebrate your wins.
- Monthly Momentum Sessions (Valued at $2,000) –
Go deep into the Joyous Sales System curriculum and implement the most important topics under the four pillars. You’ll take action, get feedback, and make faster progress.✨ And most importantly: Make REAL Progress in Your Business, Consistently. No more spinning your wheels this program gives you the structure, strategy, and support you need to create lasting success.
PLUS, these Bonuses to Accelerate Your Success:
- The Webinar Lab (Valued at $497) –Create your high converting webinar to get clients consistently
- Time On Your Side (Valued at $247) – Get 7 powerful productivity hacks to take control of your time and get more done without burnout.
- Goal Getter (Valued at $247) – Set and sustain goals that actually move your business forward with proven habit-change strategies.
TOTAL VALUE OF THE JOYOUS JOURNEY: $25,817
Your Investment
Prices are listed in USD. If you’re in 🇨🇦 Canada, you can pay in CAD with no conversion fees or surprises.
Ready to Get the Support, Strategy & Community You’ve Been Craving?
I just got my first paying client!
As someone who's building my coaching business on the side of my full time job, accountability calls have been key! Just being able to listen to solutions for others in the coaching calls - even if I'm not in the same place yet for my business - was helpful for broadening my perspective.
- Dr. Jen Ryan, Anne and Max Tanenbaum Chair in Cognitive Neuroscience, Senior Scientist & Professor, University of Toronto Rotman Research Institute at Baycrest
Anytime I show up to a call, I leave with so much!
I've worked with Jennifer for quite a while now and I really resonate with her energy. I love how she isn't about the hustle, but more about realistically building a business that you love.
Since joining the joyous journey, Jennifer has helped me rediscover me, and find the brand, message and business that highlights my fun, quirky, nerdy side.
My business is completely different than when I started, but so many amazing things are happening (like being asked to host my own cooking show on Rogers TV) and I am loving it!
There are a lot of lessons in the Joyous Journey member teaching you how to run your business, but Jennifer and the amazing community she has assembled is the true value.
-- Kelly Ryan, - Head Nerd of Nerdy Nutrition Corporate Wellness
