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A clear path to consistent clients, unshakable confidence, and a business that feels as good as it looks!

Inside The Joyous Journey you will master mindset, messaging, marketing, and sales so that you can consistently attract and book clients for your 1:1 services, courses, or memberships.

YES PLEASE!

Because what you need is not just more information. You need the right training, a clear structure that shows you exactly what to focus on, coaching to move through challenges, and a supportive community so you are never doing it alone.

Are you over feeling....

Doubt

from overthinking and comparing yourself to others?

Frustration

from a lack of sales when you're doing so much.

Worry

because you question whether this will work.

Lonely

from doing everything by yourself.

Stuck

because you keep going around in circles.

If you’ve been doing everything you’re “supposed to” and still not seeing consistent clients, it is not because you are failing. It is because you have been missing the right structure, support, and strategy.
 
Having coached over 2,350 entrepreneurs I've seen the same patterns again and again. When you have a clear framework, focused coaching, and a community that has your back, the results follow.
Let's get you unstuck →

 

 

 

 

it's time to stop hoping and start selling!

The online world is only getting noisier but the real challenge isn’t the noise. It’s the lack of a clear, focused strategy that works for you.

Every day there’s a new strategy, platform, or shiny tactic promising to be the thing that finally gets you clients.
 
But the real challenge isn’t the noise. It’s knowing how to cut through it and focus on the few things that actually move your business forward.
 
Having been working with clients since 2010, I can tell you with certainty: success doesn’t come from trying to do everything. It comes from having a clear structure, knowing exactly what to focus on, and having the support to stay consistent.
 
That’s what The Joyous Journey gives you, a proven, focused path to clients, confidence, and clarity that works in the real world.
 
 
I’ve been where you are. I know what it’s like to question yourself, to work so hard and still feel like the results don’t match the effort.
 
Building a successful business isn’t about doing more. It’s about doing what matters most with clarity, confidence, and focus, and having the right support along the way. That’s exactly what The Joyous Journey gives you.
 
When kind-hearted women entrepreneurs thrive financially, everyone benefits. We give to causes we believe in, uplift our families, create opportunities for others, and show future generations what’s possible.
 
That’s why I created The Joyous Journey. It's a supportive community where women lift each other up, earn what they deserve, and grow businesses that energize them instead of drain them. A business that feels like you, uses your natural strengths, and makes success feel clear, doable, and joyful.

.

 

Because when women win, we all win.
 

There’s a Better Way to Build Your Business And It Starts Here

Here's what doesn't work...

  • Trying to be everywhere online. Hustling nonstop and spreading yourself too thin leads to burnout not clients. The more exhausted you are, the slower your progress.
  • Comparing yourself to others. (Fun fact: There’s nothing wrong with you. You’re seeing their highlight reel, not their behind-the-scenes struggles.) Comparison drains your confidence and keeps you stuck.
  • Obsessing over what’s not working. Worrying about whether you can make it happen keeps you in a cycle of doubt. Growth comes from focusing on solutions, not problems.
  • Doing it alone. Business can feel lonely but isolation drains your motivation. Without accountability and support, it’s too easy to overthink and stall out.
  • Constantly switching strategies. Throwing a bunch of ideas at the wall and hoping something sticks? That’s a fast track to confusion. Real growth comes from focus, not scattered efforts.

Here's what does work...

  • Building a business that supports your life not the other way around. When you take care of yourself and the people who matter most, you show up with more energy, creativity, and confidence.
  • Owning your unique journey. Success isn’t a race, it’s your path. You don’t need to follow someone else’s timeline. Consistent progress is what gets you there.
  • Focusing on what’s working and who you’re becoming. The more you focus on what’s going well, the more good you’ll attract. A clear, calm mind grows a business faster than stress ever will.
  • Being in community and having a coach who truly sees you. You need people in your corner people who believe in you, understand your goals, and can guide you when you’re stuck. You don’t have to figure it out alone.
  • Following a simple, strategic plan that fits you. With a marketing and sales strategy aligned to your strengths and values, showing up feels easier and more natural. Weekly accountability keeps you on track so you actually follow through and see results.
    .
I'm Ready to learn →

This past year I surpassed my client goals, l landed my first 5 figure deal and had a ton of fun planning some speaking events - and executing them.

 I also said NO to 2 different opportunities, as they didn't 'feel' right. This was huge for me! I did all of this while also going on my regular bike rides and prioritized staying regulated emotionally.

Being part of the Joyous Journey helped me stay out of the 'hustle culture' vortex that just IS society right now. Having a program that I'm accountable to for making goals (rather than just myself) helps me live with intention.

The community of other entrepreneurs allows me to see where my business might be, in the future. It gives me ideas on what might work or might not. Having a place to hear that other folks are going through some of the same challenges is comforting - not to say that it's comfortable.

As well, being a part of a group that is SUCH high caliber inspires me to work harder. Especially when I hear of someone else's success. It's not a jealousy thing at all - it's the realization that consistent work does pay off, and I can do it in a way that's comfortable for me.

Without the Joyous Journey structure, I would flounder in what to do. The weekly calls are a great way to help me keep at least some focus ON the business - or else I get too sucked INTO the business. It forces me think more like an owner/CEO than an 'employee'.

I think I'm most proud of how I feel doing this - it's a joy, not a burden.

-- Heather Beck, Leadership Coach, HMBeck Coaching

I'm happy to announce that I'm no longer living paycheque to paycheque!

Over the last year I launched my new website, was in my first book acknowledgement, was told by a publisher they were impressed by my developmental editor work for a client they signed, finished my quiz, re-discovered the joy of writing just for me, got better at manifesting, had a lot of manuscript assessment clients, finished a manuscript for a ghostwriting client (and she loved it and is starting to work on her next book!)

Being in the Joyous Journey helped me achieve all of this and more!

From the accountability, idea generation and strategy. I knew that I wasn't just throwing poop at the wall hoping it would stick.

It also helped build my manifestation skills, and showing up meant I was surrounded by amazing women who know exactly what it's like!

-- Kim Cheel, Manuscript Refinement | Developmental Editor & Copyeditor

Whether you’re a Coach, Consultant, Thought Leader, Course Creator, Membership Site Owner, or Personal Brand, you deserve a business that pays you well and feels joyful, fulfilling, and aligned with who you are.

 

If that sounds like you, you’ll likely see yourself in one of these three women...

The Hustling Entrepreneur

You’ve taken courses, listened to podcasts, maybe even had a few clients but it still feels like you’re piecing everything together without a clear plan. You’re working hard, but the results don’t match the effort, and you’re tired of the constant hustle.
 
What you really want is a simple, focused system that brings in consistent clients so you can finally feel confident and in control.

The Stuck Service Provider

You’re talented at what you do, but getting clients feels unpredictable. One month you’re busy, the next it’s crickets. You’re frustrated by the feast-and-famine cycle and the stress it brings. You want to know how to talk about your services in a way that makes people say “yes” and have a steady stream of clients you can count on.

The Overworked Entrepreneur

You’ve had some success and you know your work gets results, but you’re ready for more. You want to grow beyond referrals or word of mouth, attract clients more consistently, and create offers that scale without burning you out. What you’re looking for is structure, strategy, and a supportive community to help you step into your next level with clarity and confidence.

If you see yourself in any of these, The Joyous Journey was designed to give you the clarity, strategy, and support you need to grow a business that brings both income and joy without the overwhelm.

Why The Joyous Journey Is Exactly What You Need

The Joyous Journey is not just information. It is a complete support system designed to help you master the four areas that actually create consistent clients: mindset, messaging, marketing, and sales.

You’ll get the structured training to know what to do, the coaching to help you apply it, and the community to make sure you’re never doing it alone.

Inside, you’ll unlock the 5 key pillars to building a thriving, joyous business

A confident & abundant mindset
A clear message that speaks to your audience
A marketing plan based on your strengths and values
A sales strategy that converts
Support and accountability to help you implement

Introducing, The Joyous Sales System

A proven 4-pillar system that gives you the structure, clarity and confidence, to consistently attract and book dream clients while growing a business that actually feels good to run.

Our Mindset Training will help you...

  • Break free from imposter syndrome and step into unshakable confidence so showing up and selling feels natural.
  • Let go of hustle culture and create a sustainable business with more ease, joy, and flow.
  • Shift from scarcity to abundance so you confidently attract more clients and income.
  • Use simple mindset tools to break through blocks anytime you feel stuck and keep moving forward.
  • Step into the habits and decisions of a confident business owner so you can grow without burning out.

Our Messaging Training will help you...

  • Stop being vague and finally explain what you do in a way that connects and converts.
  • Replace jargon with natural, client-focused language that makes people immediately “get it.”
  • Create a signature framework that strengthens your brand and gives potential clients a clear, confident path to saying yes.
  • Learn the 4 powerful messaging tools I use with clients to turn confusing copy into clear, magnetic words.
  • Create consistent messaging you can use across your website, social media, and offers.

Our Marketing Training will help you...

  • Master simple marketing project planning so you show up consistently without overwhelm.
  • Grow your email list with intention and create nurture sequences that builds trust and leads to sales.
  • Use the 5 essential content buckets to build a strong, sustainable brand that attracts the right clients on repeat.
  • Streamline content creation with AI and messaging assets so creating content feels easier, faster, and way less stressful.
  • Craft a standout bio so compelling that even you would want to hire yourself and that makes others want to connect and work with you.
  • Build genuine relationships through networking that naturally lead to clients and opportunities.
  • Confidently pitch yourself on podcasts and stages so you’re seen, heard, and respected as a go-to expert..
  • Boost client retention and referrals by delivering an unforgettable experience that keeps clients coming back and telling others about you.

Our Money Training will help you...

  • Create offers that convert using a proven 10-step framework whether it’s 1:1 coaching, a group program, a course, or a membership.
  • Design a powerful “magic intro offer” that can boost your close rate up to 80% so more people say yes to working with you.
  • Set up a client questionnaire that pre-qualifies leads so you only spend time with the right people ready to invest.
  • Lead sales calls with a clear, natural structure that feels authentic and consistently gets results..
  • Host high-converting events like webinars, workshops, or challenges using ethical persuasion that makes selling easy and genuine.
  • Optimize your website to book more qualified sales calls so the right clients are reaching out to work with you.

AI Infusion: Work Smarter, Not Harder

Our training gives you AI-powered prompts and strategies to help you execute faster, streamline your workflow, and create with ease so you can focus on what really matters: connecting with clients and growing your business.
 
You’ll learn exactly how to use AI as a tool to save time, cut overwhelm, and make consistent marketing not only doable, but sustainable.
 
And because strategy comes first, we’ll show you how to leverage AI without losing your authentic voice so your content feels personal, powerful, and truly aligned with your brand.

See The Training Waiting For You Inside The Joyous Journey! 

The Joyous Journey works because it’s built on a proven framework: the four pillars of Mindset, Messaging, Marketing and Money. Every training is organized under these pillars so you know exactly where to focus and how each piece connects to help you attract and book more dream clients without burning out.

In this behind-the-scenes video, I’ll walk you through the membership and show you the actual trainings inside, so you can see how clear and doable the path really is.

You’ll also see how the coaching, accountability, and community work together to keep you moving forward, even when doubt or life tries to get in the way.

If you’re ready to grow your business with more clarity, confidence, and joy, press play and step inside.

 

When you combine our proven Joyous Sales System with personalized coaching, and a supportive community of like-minded women, you get results.

You get the clarity, confidence, and consistency you’ve been craving and a clear, doable path to attracting and booking dream clients.

Here’s what else you can expect when you join us:

🗓️ Wednesday's at 12:30pm & 7pm EST

Get real-time support for your biggest business challenges every week. With two opportunities to get coached, three Wednesdays a month, you’ll always have a space to ask questions, get clear, and stay in momentum.

Whether you need strategy, mindset, or a confidence boost, I’m here to help you move forward so you never have to figure it out alone.

🗓️ Monday's at Noon EST
 

Accountability is built into The Joyous Journey. These calls help you celebrate wins, set your weekly focus, and stay on track so you make consistent progress.

I personally track your goals, commitments, and results in our private system, so you stay focused on what actually moves the needle. Can’t make a call? You can still submit your wins and focus to stay accountable — no one gets left behind.

🗓 Once a Month

Join a monthly mastermind session where you’ll collaborate, brainstorm, and gain fresh perspectives from a supportive group of women entrepreneurs.

These sessions help you get unstuck, spark new ideas, and spot opportunities you might not see on your own so you move forward with clarity and confidence.

🗓 Every Month

Each month, we go deep into the Joyous Sales System curriculum and help you implement the most important topics under the four pillars: Mindset, Messaging, Marketing, and Money.

These focused sessions give you the structure, time, and support to take action, get feedback, and move your business forward faster.

Every quarter, we come together to map out your next 90 days with clarity and focus.

These sessions help you prioritize what truly moves the needle  especially in your marketing and business growth, so you always know what to work on next.

With a solid plan in place, you’ll feel more confident, stay on track, and make real progress without the overwhelm.

🗓 Year Round

Building a business from home can feel isolating, but you don’t have to do it alone. One of the most powerful parts of The Joyous Journey is the incredible women inside it.

This isn’t just a group, it’s a network of genuine friendships, collaborations, and support that keeps you motivated and moving forward.

Inside our private Facebook community, you can ask questions, share wins, and connect daily with women who truly get it.

And let's not forget about....

BONUS #1 MANIFEST WITH EASE
Want clients, ideas, and opportunities to come to you more effortlessly? It all starts with how you show up. The more you practice stepping into the confident, empowered version of yourself, the more your business will unfold with ease.
 
And this isn’t just wishful thinking it’s backed by science. The energy you put out affects what you attract (yep, even physics confirms that we’re all vibrating at different frequencies). If you want more financial abundance, you have to embody it first.
 
As Dr. Wayne Dyer said: “You have to believe it before you see it.”
 
In this bonus, I’ll show you how to cultivate an abundance mindset before the big results roll in so you can create success from the inside out.
BONUS #2 TIME ON YOUR SIDE
Time is the one resource you can’t get back  but when you know how to use it wisely, it can completely transform your business. That’s why mastering your time is a total game-changer.
 
In this short but powerful bonus, you’ll get 7 of my favourite productivity hacks to help you focus on what actually moves the needle and let go of what doesn’t.
 
The very first exercise alone will reveal where your time is slipping away so you can make instant, impactful changes.
BONUS #3 GOAL GETTER
Setting goals is one thing. Creating real, lasting change is another. If you’ve ever struggled to stay consistent, follow through, or make your goals feel achievable, this bonus will give you the tools to shift that for good.
 
You’ll learn simple, proven strategies for setting goals you actually want to follow through on and building habits that support your success.
 
No more setting goals that get forgotten or fizzling out on your plans. With this bonus, you’ll finally know how to make progress that lasts.
I'm Ready to Take Action - let me in!

From Our Members

The Joyous Journey in Their Words

Within 1 week of our conversation I built my online store which I have been wanting to do for a year!

The Joyous Journey has truly been an amazing program to be a part of and it has provided for me a great experience in expanding my business skills and knowledge, I have met fabulous people and most of all, got to know you as the passionate, intelligent person that you are. 

-- Francesca Massi, Founder, Light Through the Trees

Hearing that other entrepreneurs go through the same struggles was reassuring and made me feel less alone. 

The Joyous Journey gave me a real look at what it’s actually like to be an entrepreneur. The ups, the downs—nothing was sugar-coated, and honestly, that’s exactly what I needed. I had way too many assumptions, and this helped clear them up.
 
It helped me with me with strategy and motivation. There’s nothing like hopping on a group coaching call, talking through an issue, and finally getting clarify or being called out when you’re stuck in your own head.
 
It has helped me to stop overthinking and to trust the process.

 

--Tanya Cullen, CEO & Head Registered Dietician at Cullen Nutrition Simplified

Are You Craving More Than Just A Course Or Membership?

The Joyous Journey Is A Small, High-Touch Coaching & Community Program for Personalized Support, Deep Connections, and Real Business Growth.

Having been in the online world since 2008, I’ve taken countless courses, memberships, and masterminds. From large group programs to intimate small circles, I noticed something was missing. So, I set out to create what I wished existed.
 
Here’s the problems I saw:
  • There are 3-month courses that dive deep, but just as you’re gaining momentum they’re over.
  • There are high-ticket masterminds that offer connection and growth, but most women can’t afford to renew year after year (or at all).
  • And there are low-cost memberships that provide content but little to no personalized support or accountability.
I wanted to create something different:
    • A space with high accountability, strong community, and regular, personal coaching.
    • A place where women could build long-term relationships, stick with it long enough to see results, and do it without burning out financially.
       
So I blended the best of both worlds the accessibility of a membership with the depth and support of a high-level mastermind.
 
The result is The Joyous Journey.
 
This program is intentionally kept small -  big enough to create a dynamic, supportive group of women entrepreneurs, but small enough that I know you and your business personally.
 
Once we reach capacity, doors will stay closed until someone "flies the nest" and makes room for the next woman.
 
If you’re tired of programs where you’re lucky to get 5 minutes with the coach, you’re going to LOVE The Joyous Journey because here, you get regular, direct access to me, plus real support, coaching, and connection every step of the way.
 
This is an application-based program because we’re curating a community of generous, ambitious, change-making women service providers.
If that sounds like you, apply today.

Because You Deserve Real Support, Not Just More Information—Here’s How We Deliver It

Feature The Joyous Journey Other Memberships DIY Learning 1:1 Coaching
Personalized Coaching & Feedback ✅ Weekly coaching, feedback & real-time support ❌ Rare access to coach ❌ No feedback ✅ Yes, but $$$$
Community & Accountability ✅ High-touch, goal tracking, weekly calls ❌ Inactive or minimal ❌ None ❌ Accountability but no community
Focus on Action (Not Just Learning) ✅ Action-focused, not info overload ❌ Passive content ❌ Easy to get stuck ✅ Yes, but solo
Affordable High Value ✅ Fraction of 1:1 coaching cost ✅ Low cost, but low touch ✅ Cheap, but no help ❌ $2K+ per month
Built for Long-Term Success (Not Quick Fix) ✅ Sustainable growth & mindset ❌ Monthly content only ❌ One-and-done ✅ Yes, but $$$$
Mindset + Strategy (Whole Business Growth) ✅ Strategy + Mindset + Leadership + Community ❌ Mostly content only ❌ Just info ✅ Strategy + Mindset, but lacks community for integration

 

Sometimes entrepreneurship can feel so isolating. And when you're isolated, you can make things more difficult than they need to be. I used to wonder if everyone else was better at entrepreneurship and maybe I wasn't cut out for it.

With The Joyous Journey, I was able to see that the stuff that I'm going through is pretty normal.

For me, knowing that I have guidance, structure and community that I can communicate and engage with has been super powerful. The group helped me see different perspectives.

The Joyous Journey helped me stay focused and consistent on the work that mattered. As I did that, especially in my marketing, now I'm getting consistent business.

–Roxana Radescula, Leadership & Team Coach

Success Stories from Our Coaching Community

Apply Today

The Joyous Journey is a small high-touch coaching and community program designed to help you gain clarity, build confidence, and grow your sales with more ease and joy.

If you're a coach, consultant, content creator, membership site owner, course creator, or personal brand, this is where you'll learn to grow a service-based business that feels aligned, abundant, and sustainable.

  • The Joyous Sales System Training (Valued at $4,444) – A proven framework to confidently attract, convert, and serve your ideal clients with ease.
  • Weekly Business Coaching & Advisory (Valued at $9,997) –
    Personalized support and expert guidance so you never feel stuck or alone in your business.
  • Weekly Accountability Calls (Valued at $4,997) –
    Stay on track and take consistent action with focused check-ins that keep you moving forward.
  • Quarterly Planning Sessions (Valued at $888) –
    Map out your next 90 days with clarity and focus, so you always know what to work on for growth.
  • Monthly Masterminds Sessions (Valued at $2,500) –
    Collaborate, brainstorm, and gain fresh ideas and feedback from a dynamic group of women entrepreneurs.
  • Powerful Community & Networking (Priceless!) –
    Surround yourself with ambitious, like-minded women who lift you up, challenge you, and celebrate your wins.
  • Monthly Momentum Sessions (Valued at $2,000) –
    Go deep into the Joyous Sales System curriculum and implement the most important topics under the four pillars. You’ll take action, get feedback, and make faster progress.
     
    ✨ And most importantly: Make REAL Progress in Your Business, Consistently.  No more spinning your wheels this program gives you the structure, strategy, and support you need to create lasting success.

PLUS, these Bonuses to Accelerate Your Success:

  • Manifest With Ease (Valued at $399) – Learn how to align your energy with success and attract more opportunities effortlessly.
  • Time On Your Side (Valued at $247) – Get 7 powerful productivity hacks to take control of your time and get more done without burnout.
  • Goal Getter (Valued at $247) – Set and sustain goals that actually move your business forward with proven habit-change strategies.

TOTAL VALUE OF THE JOYOUS JOURNEY: $25,719

Your Investment

Join now for just $299/month or save with the annual plan at $2,999/year (two months free).
 
The Joyous Journey comes with a six-month minimum commitment because real growth takes time, consistency, and support.
 

Prices are listed in USD. If you’re in Canada, you can pay in CAD with no conversion fees or surprises.

Ready to Get the Support, Strategy & Community You’ve Been Craving?

👉 Click below to apply now, we’ll review your application and get back to you personally.
(Spots are limited to keep the group small, so don’t wait!)
Apply Today

Hi. I'm Jennifer Trask.

Aside from my very well earned, 'In the trenches' degree in entrepreneurship earned building my business as well as my helping my hundreds of clients over the last 16 years, here are a few other "official" facts 😉 
 
⭐️ Toronto Star readers voted me Toronto’s Best Life Coach two years in a row (2019 & 2020) and Toronto's Best Business Consultant in 2022, 2023, and 2024. Thanks, Toronto! 🇨🇦
 
⭐️ Bachelor of Commerce in Marketing and an MBA in International Business  because I’ve always loved understanding what makes businesses grow.
 
⭐️ Certified NLP Practitioner helping clients shift their mindset to succeed from the inside out.
 
⭐️ Giving back matters to me and that's why I'm a Business Mentor with NorthStar Startups helping  those facing food and financial insecurity find financial stability through entrepreneurship. I'm also the proud co-creator of their Mindset Curriculum which helps founders overcome self-doubt and build resilience!
 
⭐️ I’m obsessed with all things entrepreneurship and was a digital nomad for 3 years, living in Australia, South America, and the U.S. (Fun fact: I’ve got 2026 plans to live abroad again!)
 
⭐️ I love to travel. I’ve been to 27 countries so far (and counting!).
 
⭐️ A lifelong learner, I’m always rotating between 2 to 3 books at a time because one is never enough!
 
⭐️ Originally from Newfoundland, the beautiful East Coast of Canada!
 
⭐️ Coffee lover of both the taste and the ritual. When I’m not coaching clients or supporting my Joyous Journey members, you’ll usually find me at a local coffee shop or on the beach in my Toronto neighbourhood, sipping coffee in a Muskoka chair or riding my bike.
 
⭐️ And yes, I love exclamation points! (I get so excited when I write that I’m constantly going back to delete some — but not all 😉).

A huge part of who I am and why I do this work comes from my dad.

My dad, J. Wayne Trask was an entrepreneur and philanthropist who grew up poor and went on to create over 400 jobs and raising tens of millions of dollars for multiple charitable endeavours in our province, doing so much good along the way.

He’s the one who taught me to see the best in others and help them see it in themselves. I truly believe this is my unique gift, and I’ve always taken it seriously.

Dad passed in August 2013 and everyday I honour his legacy by helping as many people as I can.

Because when women entrepreneurs step into their full potential, they change lives, starting with their own. And that is why I do this work.

Time for Action

You got this!!!

Time for Action

You got this!!!

In case you have some final questions... here are A's on our most frequently asked Q's. 

I'm Ready →

How The Joyous Journey is Changing Businesses!

How To Know For Sure If The Joyous Journey Is For You (Or Not)

✅ The Joyous Journey Is for You If…

  • You’re a service-based entrepreneur (coach, consultant, or creative) offering 1:1, group programs, or both  and you’re ready to attract more of your dream clients.

  • You know what you offer and who you help and you’re ready to get paid (or get paid more) for the incredible work you do.

  • You’ve invested time, money, and energy into your business… but it’s still not working the way you know it could.

  • You’re ready for marketing and sales strategies that feel aligned, doable, and actually get results.

  • You believe mindset and energy matter just as much as strategy and you're open to doing the inner and outer work.

  • You want real coaching, loving accountability, and a high-vibe community that gets it (and gets you).

  • You didn’t start this business just to grind you’re here to build something joyful, fulfilling, and wildly impactful (with income to match).

❌ The Joyous Journey Isn’t for You If…

  • You're looking for a quick fix or magic formula to “go viral” or get instant sales.

  • You’re not willing to take personal responsibility for your business growth.

  • You don’t believe in the power of mindset, energy, or personal development.

  • You’re not ready to show up, do the work, and stay in the game even when it’s uncomfortable.

  • You prefer to learn passively and aren’t open to coaching, feedback, or being lovingly called forward.

  • You don’t yet know what service you want to offer or who you want to help.

  • You’re only focused on income and don’t care about impact, alignment, or joy.

  • You want someone else to build your business for you rather than being supported in building it yourself.

  • You’re in an MLM business or have a product-based business (The Joyous Journey is designed for service-based entrepreneurs).

Are You Committed to Your Dreams Or Just Interested?

If you don’t give yourself permission to go all in, you’ll always wonder what could have been.

 

When you feel called to serve in a way that’s close to your heart, it’s not random. It’s purpose.
 
Building your business isn’t just about success it’s about becoming the version of you who’s capable of making a real impact. It will stretch you, challenge you, and shape you in ways you never expected.
 
I know it feels frustrating sometimes. You wonder if this will actually work. But deep down, you KNOW you’re made for more.
 
Your biggest opportunities are waiting on the other side of your commitment.
 
✨ You are fully capable of bringing your dreams to life.
✨ You are powerful.
✨ You are a change-maker.
✨ You are determined and you don’t want to look back one day and wonder who you could have been.
 
It's time to stop doing this alone.
 
My joy and purpose is helping you clear the clutter, making the path easier, and walking beside you as you step into the leader you were meant to be.

My Real Talk Guarantee

As with everything in life, what you put in is what you get out.

Everyone starts from a different place whether that’s access to resources, networks, capital, time, or support.
 
That is why I will not promise quick-fix guarantees like “six figures in six months.” Those claims feed a false idea that business is just a checklist.
 
Business is messy. It’s exciting, frustrating, inspiring and yes, sometimes infuriating. That mess is also part of the magic. 💫
 
It is through building your business that you become the person who can handle the success you want
 

Here’s what I do promise you:
✨ I will show up for you fully, just as I have for every client I’ve supported.
✨ You’ll get access to the best strategies, tools, and coaching to simplify growing your service-based business.
✨ You’ll will join a smart, supportive, and caring community of women entrepreneurs who will cheer you on, lift you up, and walk this path with you.

If you show up and apply yourself, you will get results. That is what the women featured on this page did when they were where you are now.
 

The best part is you will not do this alone. You will do it with us, your new entrepreneurial home.

Apply Today

The Joyous Journey is a small high-touch coaching and community program designed to help you gain clarity, build confidence, and grow your sales with more ease and joy.

If you're a coach, consultant, content creator, membership site owner, course creator, or personal brand, this is where you'll learn to grow a service-based business that feels aligned, abundant, and sustainable.

  • The Joyous Sales System Training (Valued at $4,444) – A proven framework to confidently attract, convert, and serve your ideal clients with ease.
  • Weekly Business Coaching & Advisory (Valued at $9,997) –
    Personalized support and expert guidance so you never feel stuck or alone in your business.
  • Weekly Accountability Calls (Valued at $4,997) –
    Stay on track and take consistent action with focused check-ins that keep you moving forward.
  • Quarterly Planning Sessions (Valued at $888) –
    Map out your next 90 days with clarity and focus, so you always know what to work on for growth.
  • Monthly Masterminds Sessions (Valued at $2,500) –
    Collaborate, brainstorm, and gain fresh ideas and feedback from a dynamic group of women entrepreneurs.
  • Powerful Community & Networking (Priceless!) –
    Surround yourself with ambitious, like-minded women who lift you up, challenge you, and celebrate your wins.
  • Monthly Momentum Sessions (Valued at $2,000) –
    Go deep into the Joyous Sales System curriculum and implement the most important topics under the four pillars. You’ll take action, get feedback, and make faster progress.
     
    ✨ And most importantly: Make REAL Progress in Your Business, Consistently.  No more spinning your wheels this program gives you the structure, strategy, and support you need to create lasting success.

PLUS, these Bonuses to Accelerate Your Success:

  • Manifest With Ease (Valued at $399) – Learn how to align your energy with success and attract more opportunities effortlessly.
  • Time On Your Side (Valued at $247) – Get 7 powerful productivity hacks to take control of your time and get more done without burnout.
  • Goal Getter (Valued at $247) – Set and sustain goals that actually move your business forward with proven habit-change strategies.

TOTAL VALUE OF THE JOYOUS JOURNEY: $25,719

Your Investment

Join now for just $299/month or save with the annual plan at $2,999/year (two months free).
 
The Joyous Journey comes with a six-month minimum commitment because real growth takes time, consistency, and support.
 

Prices are listed in USD. If you’re in Canada, you can pay in CAD with no conversion fees or surprises.

Ready to Get the Support, Strategy & Community You’ve Been Craving?

👉 Click below to apply now, we’ll review your application and get back to you personally.
(Spots are limited to keep the group small, so don’t wait!)
Apply Today

I just got my first paying client!

As someone who's building my coaching business on the side of my full time job, accountability calls have been key! Just being able to listen to solutions for others in the coaching calls - even if I'm not in the same place yet for my business - was helpful for broadening my perspective.

- Dr. Jen Ryan, Anne and Max Tanenbaum Chair in Cognitive Neuroscience, Senior Scientist & Professor, University of Toronto Rotman Research Institute at Baycrest

Anytime I show up to a call, I leave with so much!

I've worked with Jennifer for quite a while now and I really resonate with her energy.  I love how she isn't about the hustle, but more about realistically building a business that you love. 

Since joining the joyous journey, Jennifer has helped me rediscover me, and find the brand, message and business that highlights my fun, quirky, nerdy side. 

My business is completely different than when I started, but so many amazing things are happening (like being asked to host my own cooking show on Rogers TV) and I am loving it! 

There are a lot of lessons in the Joyous Journey member teaching you how to run your business, but Jennifer and the amazing community she has assembled is the true value.  

-- Kelly Ryan, - Head Nerd of Nerdy Nutrition Corporate Wellness