JOIN NOW →

Build A Business That Brings You Income, Impact & Joy!

Master Marketing and Sales Strategies That Lead to Consistent Clients, Unshakable Confidence, and a Business That Feels as Good as It Looks.

YES PLEASE!

Because growing a business you love shouldn’t feel like a constant uphill battle — it should feel clear, doable, and like you’re finally moving forward.

Are you over feeling....

Doubt

from overthinking and comparing yourself to others?

Frustration

from a lack of sales when you're doing so much.

Worry

because you question whether this will work.

Lonely

from doing everything by yourself.

Stuck

because you keep going around in circles.

If you’ve been doing everything you’re “supposed to” and still not seeing consistent clients — and you’re craving a simpler, more effective way — you’re in the right place.
 
Through clear messaging and marketing, powerful mindset shifts, and a proven step-by-step framework, I’ll help you attract and book clients in a way that feels natural, doable, and sustainable — without the hustle or overwhelm.
Let's get you unstuck →

 

 

 

 

it's time to stop hoping and start selling!

The online world is only getting noisier — but the real challenge isn’t the noise. It’s the lack of a clear, focused strategy that works for you.

So many entrepreneurs are hustling nonstop, trying to be everywhere and hoping something will stick. They’re afraid to commit to one path, worried that if they do, they’ll fail. But the truth is, the opposite is true: the more you spread yourself thin, the more stuck you stay.
 
Success doesn’t come from doing more — it comes from doing the right things consistently and in a way that feels like you.
 
When you focus on simple, strategic actions that align with your strengths and values, everything starts to shift. Marketing feels easier. Sales become more natural. Growth happens with more ease — not more effort.
 
It’s time to stop throwing spaghetti at the wall and hoping something will work.
The Joyous Journey gives you a step-by-step system to focus on what actually moves the needle — so you can start attracting and booking clients in a way that feels clear, doable, and sustainable.
I’ve been where you are. I know what it’s like to question yourself — to wonder if this dream of yours is even possible. I know the frustration of working so hard and still feeling like the results don’t match the effort.
But after coaching countless women just like you, I’ve discovered something game-changing: building a successful business isn’t about doing more — it’s about doing what matters.
 
It’s about clarity, confidence, focus, and having a strategy that works for you — with the right support along the way. And that’s exactly what The Joyous Journey gives you.
 
Because here’s the truth: Women already face enough obstacles — the gender pay gap, the pink tax, and carrying the weight of being primary caregivers. But you should never have to choose between making a difference and making good money.
 
And let me say this clearly: it’s okay to want money for you — for your dreams, your family, your future. Whether it’s more freedom, more options, or simply more joy, you deserve to have what you want, just because you want it.
 
When kind-hearted women entrepreneurs thrive financially, the whole world benefits. We give to causes we believe in, uplift our families, create opportunities for others, and show future generations what’s possible.
 
That’s why I built The Joyous Journey — a supportive community where women lift each other up, earn what they deserve, and grow businesses that energize them rather than drain them.
 
A business that feels like you, uses your natural strengths, and makes success feel clear, doable, and — yes — joyful.

.

 

Because when women win, we all win.
 

There’s a Better Way to Build Your Business—And It Starts Here

Here's what doesn't work...

  • Trying to be everywhere online. Hustling nonstop and spreading yourself too thin leads to burnout — not clients. The more exhausted you are, the slower your progress.
  • Comparing yourself to others. (Fun fact: There’s nothing wrong with you. You’re seeing their highlight reel, not their behind-the-scenes struggles.) Comparison drains your confidence and keeps you stuck.
  • Obsessing over what’s not working. Worrying about whether you can make it happen keeps you in a cycle of doubt. Growth comes from focusing on solutions, not problems.
  • Doing it alone. Business can feel lonely — but isolation drains your motivation. Without accountability and support, it’s too easy to overthink and stall out.
  • Constantly switching strategies. Throwing a bunch of ideas at the wall and hoping something sticks? That’s a fast track to confusion. Real growth comes from focus, not scattered efforts.

Here's what does work...

  • Building a business that supports your life — not the other way around. When you take care of yourself and the people who matter most, you show up with more energy, creativity, and confidence.
  • Owning your unique journey. Success isn’t a race — it’s your path. You don’t need to follow someone else’s timeline. Consistent progress is what gets you there.
  • Focusing on what’s working and who you’re becoming. The more you focus on what’s going well, the more good you’ll attract. A clear, calm mind grows a business faster than stress ever will.
  • Being in community and having a coach who truly sees you. You need people in your corner — people who believe in you, understand your goals, and can guide you when you’re stuck. You don’t have to figure it out alone.
  • Following a simple, strategic plan that fits you. When your marketing and sales strategy align with your strengths and values, showing up becomes easier — even fun. And when you have weekly accountability, you actually stay on track and get results.
I'm Ready to learn →

This past year I surpassed my client goals, l landed my first 5 figure deal and had a ton of fun planning some speaking events - and executing them.

 I also said NO to 2 different opportunities, as they didn't 'feel' right. This was huge for me! I did all of this while also going on my regular bike rides and prioritized staying regulated emotionally.

Being part of the Joyous Journey helped me stay out of the 'hustle culture' vortex that just IS society right now. Having a program that I'm accountable to for making goals (rather than just myself) helps me live with intention.

The community of other entrepreneurs allows me to see where my business might be, in the future. It gives me ideas on what might work or might not. Having a place to hear that other folks are going through some of the same challenges is comforting - not to say that it's comfortable.

As well, being a part of a group that is SUCH high caliber inspires me to work harder. Especially when I hear of someone else's success. It's not a jealousy thing at all - it's the realization that consistent work does pay off, and I can do it in a way that's comfortable for me.

Without the Joyous Journey structure, I would flounder in what to do. The weekly calls are a great way to help me keep at least some focus ON the business - or else I get too sucked INTO the business. It forces me think more like an owner/CEO than an 'employee'.

I think I'm most proud of how I feel doing this - it's a joy, not a burden.

-- Heather Beck, Leadership Coach, HMBeck Coaching

I'm happy to announce that I'm no longer living paycheque to paycheque!

Over the last year I launched my new website, was in my first book acknowledgement, was told by a publisher they were impressed by my developmental editor work for a client they signed, finished my quiz, re-discovered the joy of writing just for me, got better at manifesting, had a lot of manuscript assessment clients, finished a manuscript for a ghostwriting client (and she loved it and is starting to work on her next book!)

Being in the Joyous Journey helped me achieve all of this and more!

From the accountability, idea generation and strategy. I knew that I wasn't just throwing poop at the wall hoping it would stick.

It also helped build my manifestation skills, and showing up meant I was surrounded by amazing women who know exactly what it's like!

-- Kim Cheel, Manuscript Refinement | Developmental Editor & Copyeditor

Whether you’re a Coach, Consultant, Thought Leader, Course Creator, Membership Site Owner, or Personal Brand, you deserve a business that pays you well and feels joyful, fulfilling, and aligned with who you are — because what’s the point if it doesn’t? 

 

If that sounds like you, I bet you’ll see yourself in one of these three women...

The Newbie Entrepreneur

You’re excited about your business, but overwhelmed by all the information out there. The path ahead feels confusing, and you just want someone you trust to guide you in the right direction. You’re tired of chasing shiny objects and trying things that worked for someone else — and ready for clarity on what will work for you.

You want to stop second-guessing every move and start seeing real progress — with a simple plan you actually feel good about.

The Growing Entrepreneur

You’ve been in business for a while — you’ve worked with clients, made some money — but consistent income still feels out of reach. You keep taking courses, listening to podcasts, and showing up on social media, but it’s like something’s missing.
 
You know you’re capable — you just need a clear plan, the right strategy, and real support to finally turn all that effort into steady results.

The Overworked Entrepreneur

You have clients and steady work, but your income still feels unpredictable. You’ve built a reputation and get referrals, but you’re stuck on the sales roller coaster — constantly wondering where the next client will come from.

 
You’re ready to streamline your messaging, marketing, and systems so you can earn more while working less — and maybe even scale with a course, membership, or group program. You just need the right strategy and support to make it happen — without burning out.

If you see yourself in any of these, The Joyous Journey was designed to give you the clarity, strategy, and support you need to grow a business that brings both income and joy — without the overwhelm.

Let Me Show You Why The Joyous Journey Is Exactly What You Need

Inside, you’ll unlock the 5 key pillars to building a thriving, joyous business

A confident & abundant mindset
A clear message that speaks to your audience
A marketing plan based on your strengths and values
A sales strategy that converts
Support and accountability to help you implement

Introducing, The Joyous Sales System

A simple, 4-pillar training that gives you the clarity, confidence, and consistency to finally break through to your next level — and start attracting and booking dream clients with ease. 

Our Mindset Training will help you...

  • Break free from imposter syndrome and step into unshakable confidence that feels natural, empowering, and exciting to show up and sell.
  • Let go of hustle culture and the pressure to chase overnight success — so you can build a sustainable business with more ease, joy, and flow.
  • Shift from scarcity and fear to an abundant money mindset that allows you to confidently attract and receive more clients and income.
  • Master simple, powerful tools to break through mental blocks anytime you feel stuck — so you can keep moving forward without getting derailed.
  • Go from struggling entrepreneur to thriving business owner by embodying the mindset, habits, and decisions of a confident, successful leader.

Our Messaging Training will help you...

  • Uncover your unique superpower and what sets you apart — so you naturally attract clients who want to work with only you.
  • Master four key messaging exercises that make your marketing clear, compelling, and magnetic to the right people.
  • Create a signature framework that strengthens your brand and gives potential clients a clear, confident path to saying yes.
  • Ditch the jargon and speak in ‘coffee talk’ language — so people instantly understand what you do, how you help, and why it matters.
  • Talk about your business in a way that attracts clients and creates connection — without overthinking every word.

Our Marketing Training will help you...

  • Master simple marketing project planning so you can show up consistently — without feeling overwhelmed or scattered.
  • Grow your email list with intention and create a high-converting nurture sequence that builds trust and leads to sales.
  • Use the 5 essential content buckets to build a strong, sustainable brand that attracts the right clients on repeat.
  • Streamline content creation with AI and messaging assets — so creating content feels easier, faster, and way less stressful.
  • Craft a standout bio so compelling that even you would want to hire yourself — and that makes others want to connect and work with you.
  • Become a confident, natural networker — and actually enjoy the process of building real relationships that lead to opportunities and clients.
  • Create a podcast pitch that gets you noticed and positions you as a go-to expert — so you’re seen, heard, and respected in your space.
  • Boost client retention and referrals by delivering an unforgettable experience that keeps clients coming back — and telling others about you.

Our Money Training will help you...

  • Create offers that convert using a proven 10-step framework — whether it’s 1:1 coaching, a group program, a course, or a membership.
  • Craft a “magic intro offer” that can boost your close rate to 80% — so more people say yes to working with you.
  • Set up a client questionnaire that pre-qualifies leads — so you’re only talking to the right people who are ready to invest.
  • Confidently lead sales calls with a natural, structured flow that feels good for both you and your potential client — no awkward, pushy tactics.
  • Host high-converting events — like webinars, workshops, or challenges — using ethical persuasion that makes selling easy and genuine.
  • Optimize your website to book more sales calls — so more of the right clients are reaching out to work with you.

AI Infusion: Work Smarter, Not Harder

Our training includes AI-powered prompts and strategies to help you execute faster, streamline your workflow, and create with ease — so you can focus on what really matters: connecting with clients and growing your business.
 
Embracing AI as a tool in your business will save you time, reduce overwhelm, and make growth feel not just doable — but fun.
 
It’s never been easier to attract the right audience and create high-quality content — and we’ll show you exactly how to leverage AI to your advantage without losing your authentic voice.

When you combine our proven Joyous Sales System with extraordinary support and a community of like-minded women, magic happens.

You get the clarity, confidence, and consistency you’ve been craving — and a clear, doable path to attracting and booking dream clients.

Here’s what else you can expect when you join us:

🗓️ Wednesday's at 12:30pm & 7pm EST

Get real-time support for your biggest (and smallest) business challenges — every single week. No more second-guessing, overthinking, or staying stuck. Whether you need strategic guidance, a fresh perspective, or a confidence boost, these coaching calls will keep you moving forward and taking action. 

With two opportunities to get coached, three Wednesdays a month, you’ll always have a space to ask questions, get clear, and reignite your momentum.
I’m here to help — whether it’s strategy, mindset, or simply lifting you out of a funk — so you never have to figure it out alone.
🗓️ Monday's at Noon EST
 
Accountability is a game-changer — and that’s why we make it a core part of The Joyous Journey. These calls help you track your wins, set clear focus for the week, and stay on course — so you can make real progress, week after week.
 
But this isn’t just a quick check-in — we take your goals seriously. I personally track your goals, wins, and weekly commitments inside a private accountability tracker, so we can make sure you’re focused on what actually moves the needle — and what aligns with the business and life you really want.
 
By the end of the year, you’ll be amazed at how this simple habit transforms your business. You’ll see how much you’re truly accomplishing — and stay laser-focused on the work that leads to real results.
 
Can’t make a call? No problem! You can still submit your wins and weekly focus through our system, so you stay accountable and on track. No one gets left behind.

🗓 Once a Month

Surround yourself with smart, capable, inspiring women entrepreneurs who truly get it.
 
During our monthly mastermind sessions, you’ll have the chance to collaborate, brainstorm, and gain fresh perspectives from a supportive group of peers.
 
Not only will you receive insightful feedback to help you tackle your biggest challenges, but you’ll also get to share your expertise — because sometimes, the best breakthroughs happen when we lift each other up.
Together, we grow faster — and with more joy.
 
These sessions will help you get unstuck, spark new ideas, and see opportunities you might not find on your own — so you can keep moving forward with clarity and confidence.

🗓 Once a Quarter

Every quarter, we dive into a powerful book designed to expand your mindset, deepen your skills, and fuel your business growth. But this isn’t just about reading — it’s about discussing, reflecting, and applying what you learn in a way that makes a real difference.
 
These virtual book club sessions will help you see beyond your first impression, gain fresh perspectives from others, and turn insights into action.
 
Because when you actually apply what you’re learning — that’s when real transformation happens.
 
Plus, there’s something powerful about growing alongside a group of women who are committed to learning and leveling up — together.

🗓 Once a Quarter

Every quarter, we come together to map out your next 90 days with clarity and focus.
 
These sessions help you prioritize what truly moves the needle — especially in your marketing and business growth — so you’re always working on what matters most.
 
With a solid plan in place, you’ll feel more confident, stay on track, and see real progress — faster and with less stress. Because when you plan consistently, you achieve more — without the overwhelm.

🗓 Year Round

Building a business from home can feel isolating — but you don’t have to do it alone. One of the most powerful parts of The Joyous Journey is the incredible women inside it.
 
Surround yourself with smart, caring, and driven entrepreneurs who are right there in the trenches with you — building businesses that create real impact and great income.
 
This isn’t just a community — it’s a network of genuine friendships, collaborations, and support that keeps you motivated and moving forward.
 
You’ll have access to our dedicated Facebook group, where you can ask questions, share wins, and connect daily — and many members build lasting friendships, collaborate on projects, and even end up working together.

And let's not forget about....

BONUS #1 MANIFEST WITH EASE
Want clients, ideas, and opportunities to come to you more effortlessly? It all starts with how you show up. The more you practice stepping into the confident, empowered version of yourself, the more your business will unfold with ease.
 
And this isn’t just wishful thinking — it’s backed by science. The energy you put out affects what you attract (yep, even physics confirms that we’re all vibrating at different frequencies). If you want more financial abundance, you have to embody it first.
 
As Dr. Wayne Dyer said: “You have to believe it before you see it.”
 
In this bonus, I’ll show you how to cultivate an abundance mindset before the big results roll in — so you can create success from the inside out.
BONUS #2 TIME MASTERY MADE SIMPLE
Time is the one resource you can’t get back — but when you know how to use it wisely, it can completely transform your business. That’s why mastering your time is a total game-changer.
 
In this short but powerful bonus, you’ll get 7 of my favorite productivity hacks to help you focus on what actually moves the needle — and let go of what doesn’t.
 
The very first exercise alone will reveal where your time is slipping away — so you can make instant, impactful changes.
BONUS #3 GOALS AND HABITS THAT STICK
Setting goals is one thing — creating real, lasting change is another. If you’ve ever struggled to stay consistent, follow through, or make your goals feel achievable, this bonus will give you the tools to shift that for good.
 
You’ll learn simple, proven strategies for setting goals you actually want to follow through on — and building habits that support your success.
 
No more setting goals that get forgotten or fizzling out on your plans. With this bonus, you’ll finally know how to make progress that lasts.
I'm Ready to Take Action - let me in!

From Our Members

The Joyous Journey in Their Words

Within 1 week of our conversation I built my online store which I have been wanting to do for a year!

The Joyous Journey has truly been an amazing program to be a part of and it has provided for me a great experience in expanding my business skills and knowledge, I have met fabulous people and most of all, got to know you as the passionate, intelligent person that you are. 

-- Francesca Massi, Founder, Light Through the Trees

Hearing that other entrepreneurs go through the same struggles was reassuring and made me feel less alone. 

The Joyous Journey gave me a real look at what it’s actually like to be an entrepreneur. The ups, the downs—nothing was sugar-coated, and honestly, that’s exactly what I needed. I had way too many assumptions, and this helped clear them up.
 
It helped me with me with strategy and motivation. There’s nothing like hopping on a group coaching call, talking through an issue, and finally getting clarify or being called out when you’re stuck in your own head.
 
It has helped me to stop overthinking and to trust the process.

 

--Tanya Cullen, CEO & Head Registered Dietician at Cullen Nutrition Simplified

Are You Craving More Than Just A Course Or Membership?

The Joyous Journey Is A Small, High-Touch Coaching & Community Program for Personalized Support, Deep Connections, and Real Business Growth.

Having been in the online world since 2008, I’ve taken countless courses, memberships, and masterminds — from large group programs to intimate small circles. And through it all, I noticed something was missing — and I set out to create what I wished existed.
 
Here’s what I saw:
  • There are 3-month courses that dive deep, but just as you’re gaining momentum — they’re over.
  • There are high-ticket masterminds that offer connection and growth, but most women can’t afford to renew year after year.
  • And there are low-cost memberships that provide content — but little to no personalized support or accountability.
I wanted to create something different:
  • A space with high accountability, strong community, and real learning.
  • A place where members get regular, personal coaching with me, and build long-term relationships with each other.
  • And it had to be affordable enough so women in the early years of business could stick with it long enough to see real results — without burning out financially.
So I blended the best of both worlds — the accessibility of a membership with the depth and support of a high-level mastermind.
 
The result? The Joyous Journey.
 
This program is intentionally kept small — big enough to create a dynamic, supportive group of women entrepreneurs, but small enough that I know you and your business personally.
 
Once we reach capacity, doors will stay closed until someone "flies the nest" and makes room for the next woman.
 
If you’re tired of programs where you’re lucky to get 5 minutes with the coach, you’re going to LOVE The Joyous Journey — because here, you get regular, direct access to me, plus real support, coaching, and connection every step of the way.
 
This is an application-based program because we’re curating a community of generous, ambitious, change-making women service providers.
If that sounds like you, apply today.

Because You Deserve Real Support, Not Just More Information—Here’s How We Deliver It

Feature The Joyous Journey Other Memberships DIY Learning 1:1 Coaching
Personalized Coaching & Feedback ✅ Weekly coaching, feedback & real-time support ❌ Rare access to coach ❌ No feedback ✅ Yes, but $$$$
Community & Accountability ✅ High-touch, goal tracking, weekly calls ❌ Inactive or minimal ❌ None ❌ Accountability but no community
Focus on Action (Not Just Learning) ✅ Action-focused, not info overload ❌ Passive content ❌ Easy to get stuck ✅ Yes, but solo
Affordable High Value ✅ Fraction of 1:1 coaching cost ✅ Low cost, but low touch ✅ Cheap, but no help ❌ $2K+ per month
Built for Long-Term Success (Not Quick Fix) ✅ Sustainable growth & mindset ❌ Monthly content only ❌ One-and-done ✅ Yes, but $$$$
Mindset + Strategy (Whole Business Growth) ✅ Strategy + Mindset + Leadership + Community ❌ Mostly content only ❌ Just info ✅ Strategy + Mindset, but lacks community for integration

Success Stories from Our Coaching Community

Apply Today

The Joyous Journey is a high-touch coaching and community program designed to help you gain clarity, build confidence, and grow your sales — with more ease and joy.

If you're a coach, consultant, content creator, membership site owner, course creator, or personal brand, The Joyous Journey will help you grow a service-based business that feels aligned, abundant, and sustainable.

  • The Joyous Sales System Training (Valued at $4,444) – A proven framework to confidently attract, convert, and serve your ideal clients with ease.
  • Weekly Business Coaching & Advisory (Valued at $9,997) –
    Personalized support and expert guidance so you never feel stuck or alone in your business.
  • Weekly Accountability Calls (Valued at $4,997) –
    Stay on track and take consistent action with focused check-ins that keep you moving forward.
  • Quarterly Planning Sessions (Valued at $888) –
    Map out your next 90 days with clarity and focus, so you always know what to work on for growth.
  • Monthly Masterminds Sessions (Valued at $2,500) –
    Collaborate, brainstorm, and gain fresh ideas and feedback from a dynamic group of women entrepreneurs.
  • Powerful Community & Networking (Priceless!) –
    Surround yourself with ambitious, like-minded women who lift you up, challenge you, and celebrate your wins.
  • Quarterly Book Club & Growth Discussions (Valued at $500) –
    Deepen your mindset and skills with inspiring books and thought-provoking conversations that drive real growth.
     
    ✨ And most importantly — Make REAL Progress in Your Business, Consistently.  No more spinning your wheels — this program gives you the structure, strategy, and support you need to create lasting success.

PLUS, these Bonuses to Accelerate Your Success:

  • Manifest With Ease (Valued at $399) – Learn how to align your energy with success and attract more opportunities effortlessly.
  • Time Mastery Made Simple (Valued at $247) – Get 7 powerful productivity hacks to take control of your time and get more done without burnout.
  • Goals & Habits That Stick (Valued at $247) – Set and sustain goals that actually move your business forward with proven habit-change strategies.

TOTAL VALUE OF THE JOYOUS JOURNEY: $24,219

Your Investment

Join now for just $249/month — or pay in full and save: $2,499/year (get two months free!).
The Joyous Journey comes with a 6-month minimum commitment — because real growth takes time, consistency, and support.
 

Prices are listed in USD, but if you're a fellow Canadian, you can pay in CAD—no conversion fees, no surprises.

Ready to Get the Support, Strategy & Community You’ve Been Craving?

👉 Click below to apply now — we’ll review your application and get back to you personally. (Spots are limited to keep the group small, so don’t wait!)
Apply Today

Hi. I'm Jennifer Trask.

Aside from my very well earned, 'In the trenches' degree in entrepreneurship earned building my business as well as my helping my hundreds of clients over the last 16 years, here are a few other "official" facts 😉 
 
⭐️ Toronto Star readers voted me Toronto’s Best Life Coach two years in a row (2019 & 2020) — and Toronto's Best Business Consultant in 2022, 2023, and 2024. Thanks, Toronto! 🇨🇦
 
⭐️ Bachelor of Commerce in Marketing and an MBA in International Business — because I’ve always loved understanding what makes businesses grow.
 
⭐️ Certified NLP Practitioner — helping clients shift their mindset to succeed from the inside out.
 
⭐️ I’m obsessed with all things entrepreneurship — and was a digital nomad for 3 years, living in Australia, South America, and the U.S. (Fun fact: I’ve got 2026 plans to live abroad again!)
 
⭐️ I love to travel — I’ve been to 27 countries so far (and counting!).
 
⭐️ A lifelong learner, I’m always rotating between 2 to 3 books at a time — because one is never enough!
 
⭐️ Originally from Newfoundland — the beautiful East Coast of Canada!
 
⭐️ Coffee lover — both the taste and the ritual. When I’m not coaching clients or supporting my Joyous Journey members, you’ll usually find me at a local coffee shop or on the beach in my Toronto neighbourhood, sipping coffee in a Muskoka chair or riding my bike.
 
⭐️ And yes, I love exclamation points! (I get so excited when I write that I’m constantly going back to delete some — but not all 😉).

A huge part of who I am — and why I do this work — comes from my dad.

He was an entrepreneur and philanthropist who grew up poor and went on to create over 400 jobs and raise tens of millions of dollars for multiple charitable endeavours in our province, doing so much good along the way.

He’s the one who taught me to see the best in others — and help them see it in themselves. I truly believe this is my unique gift, and I’ve always taken it seriously.

Honouring his legacy by helping as many people as I can is at the heart of everything I do.

Because when women entrepreneurs step into their full potential, they change lives — starting with their own. And that is why I do this work.

Time for Action

You got this!!!

Time for Action

You got this!!!

In case you have some final questions... here are A's on our most frequently asked Q's. 

I'm Ready →

How The Joyous Journey is Changing Businesses!

Are You Committed to Your Dreams—Or Just Interested?

If you don’t give yourself permission to go all in, you’ll always wonder what could have been.

 

When you feel called to serve in a way that’s close to your heart, it’s not random — it’s purpose.
Building your business isn’t just about success — it’s about becoming the version of you who’s capable of making a real impact. It will stretch you, challenge you, and shape you in ways you never expected.
 
I know it feels frustrating sometimes. You wonder if this will actually work. But deep down, you KNOW you’re made for more.
 
And here’s the truth: your biggest opportunities are waiting on the other side of your commitment.
 
✨ You are fully capable of bringing your dreams to life.
✨ You are powerful.
✨ You are a change-maker.
✨ You are determined — and you don’t want to look back one day and wonder who you could have been.
 
But here’s the thing: you don’t have to do this alone.
 
My joy and purpose is guiding women like you — helping you clear the clutter, making the path easier, and walking beside you as you step into the leader you were meant to be.

My Real Talk Guarantee

As with everything in life, what you put in is what you get out.

Everyone starts from a different place — whether that’s access to resources, networks, capital, time, or support. That’s why I won’t make wild promises like “You’ll be making 6 figures in 6 months.”
 
Frankly, I don’t believe in guarantees that fuel the false narrative that business is just a simple checklist of steps.
 
Because the truth is? Business is messy. It’s exciting, frustrating, inspiring — and yes, sometimes infuriating. But that’s part of the magic. 💫
 
It’s in the journey of building your business that you become the person who can handle the success you want. And that’s what makes it so worth it.

Here’s what I can promise you:
✨ I will show up for you fully, just like I have for every client I’ve supported over the years.
✨ You’ll get access to the very best strategies, tools, and coaching to simplify growing your service-based business.
✨ You’ll become part of a smart, supportive, and caring community of women entrepreneurs who will cheer you on, lift you up, and walk this path with you.

And if you show up and apply yourself?
👉 You will get results.


Just like so many women featured on this page—who once stood where you are now, wondering if this was the right step.

The best part?
You’ll no longer be doing this alone.

You’ll be doing it with us—your new entrepreneurial home.

Apply Today

The Joyous Journey is a high-touch coaching and community program designed to help you gain clarity, build confidence, and grow your sales — with more ease and joy.

If you're a coach, consultant, content creator, membership site owner, course creator, or personal brand, The Joyous Journey will help you grow a service-based business that feels aligned, abundant, and sustainable.

.

  • The Joyous Sales System Training (Valued at $4,444) – A proven framework to confidently attract, convert, and serve your ideal clients with ease.
  • Weekly Business Coaching & Advisory (Valued at $9,997) –
    Personalized support and expert guidance so you never feel stuck or alone in your business.
  • Weekly Accountability Calls (Valued at $4,997) –
    Stay on track and take consistent action with focused check-ins that keep you moving forward.
  • Quarterly Planning Sessions (Valued at $888) –
    Map out your next 90 days with clarity and focus, so you always know what to work on for growth.
  • Monthly Masterminds Sessions (Valued at $2,500) –
    Collaborate, brainstorm, and gain fresh ideas and feedback from a dynamic group of women entrepreneurs.
  • Powerful Community & Networking (Priceless!) –
    Surround yourself with ambitious, like-minded women who lift you up, challenge you, and celebrate your wins.
  • Quarterly Book Club & Growth Discussions (Valued at $500) –
    Deepen your mindset and skills with inspiring books and thought-provoking conversations that drive real growth.
     
    ✨ And most importantly — Make REAL Progress in Your Business, Consistently.  No more spinning your wheels — this program gives you the structure, strategy, and support you need to create lasting success.

PLUS, these Bonuses to Accelerate Your Success:

  • Manifest With Ease (Valued at $399) – Learn how to align your energy with success and attract more opportunities effortlessly.
  • Time Mastery Made Simple (Valued at $247) – Get 7 powerful productivity hacks to take control of your time and get more done without burnout.
  • Goals & Habits That Stick (Valued at $247) – Set and sustain goals that actually move your business forward with proven habit-change strategies.

TOTAL VALUE OF THE JOYOUS JOURNEY: $24,219

Your Investment

Join now for just $249/month — or pay in full and save: $2,499/year (get two months free!).
The Joyous Journey comes with a 6-month minimum commitment — because real growth takes time, consistency, and support.
 

Prices are listed in USD, but if you're a fellow Canadian, you can pay in CAD—no conversion fees, no surprises.

Ready to Get the Support, Strategy & Community You’ve Been Craving?

👉 Click below to apply now — we’ll review your application and get back to you personally.
(Spots are limited to keep the group small, so don’t wait!)
Apply Today

I just got my first paying client!

As someone who's building my coaching business on the side of my full time job, accountability calls have been key! Just being able to listen to solutions for others in the coaching calls - even if I'm not in the same place yet for my business - was helpful for broadening my perspective.

- Dr. Jen Ryan, Anne and Max Tanenbaum Chair in Cognitive Neuroscience, Senior Scientist & Professor, University of Toronto Rotman Research Institute at Baycrest

Anytime I show up to a call, I leave with so much!

I've worked with Jennifer for quite a while now and I really resonate with her energy.  I love how she isn't about the hustle, but more about realistically building a business that you love. 

Since joining the joyous journey, Jennifer has helped me rediscover me, and find the brand, message and business that highlights my fun, quirky, nerdy side. 

My business is completely different than when I started, but so many amazing things are happening (like being asked to host my own cooking show on Rogers TV) and I am loving it! 

There are a lot of lessons in the Joyous Journey member teaching you how to run your business, but Jennifer and the amazing community she has assembled is the true value.  

-- Kelly Ryan, - Head Nerd of Nerdy Nutrition Corporate Wellness