Get Consistent Clients With a Webinar You Build in 21 Days
Grab the webinar strategy that turns one presentation into a client-getting machine, without cold messaging, posting every day, or tactics that make you cringe.
Priya Sam, Story Architect + Speaker
Working with Jennifer was an absolute game changer for my business. She helped me design and deliver my first masterclass, and it has now generated over $100K in revenue in just the past 18 months.
When you're doing all the things and it still isn't working, the problem isn't your work ethic.
The problem is that content nurtures but it doesn't convert.
That's why more posting, networking and blogging isn't helping you get clients.
What you need is one powerful, repeatable strategy that does.
By the end of The Webinar Lab, you'll have exactly that.
You'll walk away with a complete, ready-to-run webinar that clearly communicates what you do, who you help, and why people should choose you. You'll know exactly what to say, in what order, and how to say it in a way that feels natural and confident. You'll know how to fill the room with the right people and how to make an offer they're genuinely excited to say yes to.
And when it's done? You'll have a client-getting system you can run again and again, one that gets better every single time. No more posting into the void. No more wondering where your next client is coming from.
Just a clear strategy, a room full of the right people, and an offer they can't wait to say yes to.
How I Stopped Chasing Clients and Started Calling Them In
I didn't have trouble explaining what I did.
What I wanted was to stop explaining it to people who may or may not have been interested. I wanted to talk to people who had already raised their hand and said yes, I want this. That's the beauty of a webinar. Nobody accidentally ends up in the room. Every single person who shows up chose to be there.
When I started running webinars, two things happened.
First, people who had been circling me on social media, watching, curious, but not quite ready to reach out , suddenly had a reason to show up. Not to talk to me. To learn something. And once they were there, the right ones decided for themselves that they wanted to work with me.
Second, I stopped chasing. Instead of going to people and hoping they'd listen long enough for me to explain my value, I created something worth coming to. And the people who showed up were already interested.
That's the real power of a well-built webinar.
It's not a pitch. It's an invitation. One that creates a genuine win-win. Your attendees walk away with something valuable whether they buy or not, and the ones who are the right fit? They tell you they want to work together.
That's what I want to help you build.
Who Gets the Best Results in The Webinar Lab
The Rising CEO
You've been in business for a while and you're committed. You're creating content, you're networking, you're showing up.
You're doing everything you've been told to do and you're getting some results, but not consistently enough.
You haven't cracked the client attraction code yet and honestly you're ready to stop guessing and build something that actually works. You don't need more tactics. You need one solid strategy you can own, get really good at, and run again and again. That's exactly what we build together.
The Simplifying CEO
You've been in business long enough to know what works. You've gotten real results for real people and your business is moving.
But if you're honest, you're doing too many things.
Too many strategies, too many platforms, too many ways of trying to attract clients, and it's costing you time and energy you don't have to spare.
You're ready to pick one powerful strategy, build it properly, and let it do the heavy lifting. A well-built webinar becomes your best salesperson, working for you every time you run it, so you can stop spinning plates and start scaling with focus.
You're Not Just Building a Webinar
You're Learning the Skills That Will Change Your Business Forever
Here's what I want you to really understand about what happens inside The Webinar Lab. Yes, you're going to walk away with a complete, ready-to-run webinar. But what you're actually learning goes so much deeper than that.
You're learning how to develop an irresistible offer. You're learning the sales psychology behind why people buy, how to shift beliefs, how to ethically persuade, and how to communicate your value in a way that makes the right people lean in and say yes. These are skills you will use in every program you launch, every piece of content you create, and every offer you put into the world from this point forward.
The four content frameworks alone from our marketing class will help you attract more clients even before you ever run your first webinar. The belief shifting work will change the way you talk about what you do forever. And once you understand ethical persuasion? You'll never look at sales the same way again.
Priya used what she learned to build a masterclass that has generated over $100K. That's not luck. That's the skill at work.
I've spent years refining how to break this down into clear, doable, actionable steps that actually make sense and actually get done. The handouts alone are worth the investment. But you also get me, live, in your corner, for the entire journey.
Here's Everything You'll Receive Inside...
✅ 9 Live Classes (Valued at $3,375) Three weeks of live, interactive classes where we teach, you work, and you get real time coaching and feedback. Every class builds on the last so nothing feels overwhelming and everything feels doable.
✅ Live Co-Working & Q&A Session (Valued at $375) A dedicated session to work through your content, ask questions, and get unstuck with Jennifer right there in the room.
✅ The Webinar Lab Playbook (Valued at $1,997) Every class comes with a detailed handout, done-for-you templates, and AI prompts so you can move fast and confidently. This isn't filler content. It's the exact frameworks, structures, and tools you need to build something that actually converts.
✅ The Webinar Lab Community Hub (Valued at $1,400) Direct access to Jennifer and your cohort throughout the entire program, including your three week execution window. Get feedback on your offer, your registration page, your emails, your deck, whatever you need. You are never stuck and never alone.
✅ Debrief Call + Your Personal Debrief Framework (Valued at $375) After you run your first webinar we come back together to celebrate, review, and map out your next steps. You'll also walk away with a debrief framework you can use every single time so your webinar keeps getting better.
Bonuses To Help You Succeed!
✅ The Offer Jumpstart (Valued at $97) Don't have an offer yet? No problem. This bonus training walks you through building your offer outline from scratch so you show up to Class 1 prepared, confident, and ready to hit the ground running.
✅ The Webinar Checklist (Valued at $97) Every single thing you need to check before you go live so nothing falls through the cracks and you show up with total confidence.
✅ The Follow-Up Formula (Valued at $297) Your complete post-webinar sales email sequence so you keep converting after the room closes. Because the money is absolutely in the follow-up.
Total Value: $8,010
Your Investment Today: $777
Payment Plan
2 x $444
Everything included
- Full access to all 9 live classes
- The Webinar Lab Playbook (handouts, templates & AI prompts)
- Webinar Lab Community Hub
- Debrief Call + Personal Debrief Framework
- All 3 bonuses included
Pay in Full
$777
Everything included
- Full access to all 9 live classes
- The Webinar Lab Playbook (handouts, templates & AI prompts)
- Webinar Lab Community Hub
- Debrief Call + Personal Debrief Framework
- All 3 bonuses included
VIP
$1111
Everything included, plus
- Full access to all 9 live classes
- The Webinar Lab Playbook (handouts, templates & AI prompts)
- Webinar Lab Community Hub
- Debrief Call + Personal Debrief Framework
- All 3 bonuses included
- 1:1 call with Jennifer OR a Webinar Review
Priya Sam, Story Architect + Speaker
Your 21-Day Webinar Build: Class by Class
The Webinar Lab is 9 live classes across 3 weeks, plus a debrief call after your first run. All calls are recorded. Every class comes with detailed handouts, templates, and AI prompts to speed up your progress.
Our next cohort begins Monday, May 11, 2026
Week 1: Build Your Foundation
This week you'll get crystal clear on your offer, your message, and the belief shifts that will make your webinar impossible to ignore.
Class 1 - Create Your Irresistible Offer
A powerful webinar begins with a compelling offer and in this session, we make yours one. We'll run your existing offer through our 10-step Irresistible Offer Framework so you can see exactly where it's strong and where it needs tightening. No more vague promises or features-first thinking. This is where you upgrade your offer into something your ideal client can't say no to.
Class 2 - Shifting Beliefs + Offer Congruence
People don't buy because of information. They buy because something clicks. In this session, you'll learn the 4 Belief Shifting Angles and decide which ones you'll use in your webinar so your audience arrives at your offer ready to say yes. We'll also build your offer congruence, ensuring your audience believes in you, your method, and their own ability to get results.
Live Co-Working & Q&A Coaching
A dedicated session to work through your content, ask questions, and get unstuck with Jennifer right there in the room. No falling behind and no unanswered questions.
Alison Normore, Author, Speaker & Coach
Week 2: Build Your Webinar
This week you'll learn exactly what to say, how to say it, and how to make an offer your audience is genuinely excited to say yes to.
Class 3 - Ethical Persuasion & Overcoming Objections
Persuasion isn't pushy when it's done right, and in this class you'll learn exactly how to do it right. We'll walk through 12 ethical persuasion tools you can weave into your webinar, then you'll build your own Persuasion Plan so you know exactly which ones you're using and where. We'll also tackle the objections that kill sales before they happen, including the five most common ones, so resistance is handled before it derails your offer.
Class 4 - Pitching Your Offer
This is where your webinar becomes a sales engine. In this session, you'll learn a step-by-step pitch framework that takes your audience from the end of your content straight into a confident, natural offer. Think of it as your sales page in verbal format, with every element mapped out and ready to deliver.
Class 5 - Registration Page
Your webinar needs an audience, and this class builds the foundation for filling the room. We'll create your full registration page including your headline, description, marketing bullets, bio, and testimonials. You'll also set up your Eventbrite listing as a second registration source and build a confirmation page that sets the tone for the whole experience.
Erin Bouchard, Owner, Once Upon A Time Weddings
"The financial knockout calls Jennifer helped me put together? I sold 8 of them in a single hour-long webinar. I walked into that webinar with such confidence — and I walked out with clients."
Week 3: Fill the Room and Go Live
This week you bring it all together. Your emails are written, your deck is built, and your marketing is ready to go.
Class 6 - Registration Emails
Getting people to register is only half the job. This class gives you the complete 7-email pre-webinar sequence that warms up your registrants and gets them to actually show up. Every email has a specific job, a template, and an AI prompt so you can write the whole sequence fast.
Class 7 - Deck Creation
Your webinar deck is where everything comes together. In this session you'll receive your Webinar Lab deck template, already organized in the exact flow your webinar should follow. We'll walk through each section together so you know exactly where your content goes, and then you'll have time to start building right there in class.
Class 8 - Marketing Your Webinar
Your webinar will only work if people show up, and this class gives you everything you need to fill the room. We'll cover where to market, how to build your promotion timeline based on how much time you have, and four content frameworks you'll use to create posts and emails that actually get people to register. Then you'll write your promotional emails, learn how to do direct outreach the right way, and set up your list tagging so everything runs cleanly behind the scenes.
Veronica Drake, The Back Porch Prophet
Weeks 4-8: Execute And Debrief
This is where it gets real. You have three weeks to promote your webinar, fill the room, and run it. Your community hub is open the entire time so you can get feedback, ask questions, and stay on track. You are never doing this alone.
Class 9 - Debrief & Review
After you run your first webinar we come back together to celebrate, review what worked, and map out your next steps. You'll also walk away with a personal debrief framework you can use every single time so your webinar keeps getting better and better.
Celebrate!!
You did your first webinar (or your first high converting one). It's time to celebrate!! You're well on your way to having consistent clients!
About Your Guide,
Jennifer Trask, MBA
Jennifer Trask is on a mission to make sales and marketing more fun, ease-filled, and profitable for women entrepreneurs. And she has a very specific obsession: helping business owners build webinars that actually convert.
With over 17 years of experience and more than 2,350 entrepreneurs served, Jennifer has hosted and run conversion events over 85 times. She has spent years figuring out what works, what doesn't, and how to make the whole process feel aligned, natural, and genuinely enjoyable for everyone in the room, whether they buy or not.
She is the creator of The Webinar Lab and The Joyous Journey Membership, and her clients have used her frameworks to generate consistent clients, fill programs, and in some cases build six figure businesses from a single repeatable presentation.
An international speaker and award-winning business coach, Jennifer has shared her message across Canada, the U.S., and Australia. Her work has been featured in The Huffington Post, Inspired Coach Magazine, Saltwire Network, VOCM, Rogers TV, and Upwork's Digital Nomad series. She was voted Best Business Consultant by Toronto Star readers in 2022-2025.
Leslie McDaniel, Founder, Hello Personality
Six months from now, you could still be explaining what you do one person at a time.
Or you could have a webinar that does it for you, one that runs on repeat, fills your calendar, and brings you clients who already understand your value before they ever speak to you.
The Webinar Lab gives you the structure, the support, and the deadline to actually build it in 21 days.
