Build A Profitable & Joyous Business 

without hustle, overwhelm or worry.

Ready To Say Good-Bye To Self Doubt, Procrastination & Inconsistent Results For Good?

What if you could build your coaching business week by week, month after month knowing that you have a consistent place where you can get the right strategies, inspiration, coaching and community you need at an affordable rate all in one place?  

Knowing that as you hit each new milestone you'll have a tribe of people to both celebrate with you and then help you get to the next achievement! 

Can you imagine...

  • Confidently putting yourself out there regularly, growing a following and making sales because you no longer feel like an imposter or doubt yourself.
  • Taking action like the CEO you know deep down you are, soaring through your focused to-do list with ease and having fun making it happen (no more hustling or and doing 'all the things').
  • Working with dream clients who are happy to pay your prices and show up, do the work and get results.

If any of this sounds like a dream, I want you to know that it’s 100% possible for you. And I know that, because I’ve been exactly where you are now and have created a proven system to help you achieve something you really want.

That’s why I can't wait to introduce you to The Joyous Journey!
If you're ready to build a profitable coaching business that brings you joy...


There are three main reasons coaches struggle to grow their businesses.

First, they aren't using the best strategy for them nor giving it enough time to work. This is either because they don't know it yet or they know too much and are spreading themselves too thin and watering down their efforts.

Second, they haven't mastered the inner game of business... yep, mindset. The very thing coaches help clients with often is the thing they need help with, too.

Third, they don't have the continual support from both coaches who are ahead of them and peers who are on the way with them. They try to do it alone and it inevitably slows them down.

When you build your business The Joyous Journey way...

Hiding and not putting yourself out there regularly.
Confidently putting yourself out there marketing with pride!

Charge less than your worth.
Charge your worth and get it... regularly!

Question yourself and feel like an imposter.
Trust yourself and know your value.

Procrastinate and spin your wheels.
Take action consistently!

If you're ready to go from struggling to being a fully booked coach but you need someone who's been there done that to guide the way...

I created The Joyous Journey for you!

The Joyous Journey is the place where coaches get everything they need to build a profitable and joyous business at a fraction of the cost!
So, what is The Joyous Journey anyways?

The Joyous Journey is a membership and community that has the strategy, mindset and coaching to help you build a profitable and joyous coaching business.

When you join The Joyous Journey you'll;

  • Create a customized marketing strategy that enables you to be clear and confident about what you're doing. No more wasting time trying all.the.things... just do what works for you.
  • The mindset training and coaching you need to become the CEO who can get the results you want. This is what is missing for most coaches. If you've never built a 6-figure coaching business, how do you know what it's like to think like a 6-figure coach? Now, you'll know so you can get there faster!
  • A community that will exceed your expectations. The Joyous Journey attracts the most giving, kind and smart coaches there are. They will cheer you on, inspire you and help you create new ideas that will take your business to the next level.

No more struggling. No more worrying. No more wasting time.

Mindset Mastery

Master The Inner Game Of Business

As coaches, we know the power of the mind. But we can only coach ourselves so far. We all need outside help to see our blocks, push our boundaries and help us stay accountable. That's why we have a Core Content Path - The Circle of Joy - dedicated to helping you master the mindset to become a strong CEO

It's like an MBA for your money mindset!

You'll also be a part of our regular Mindset Matters calls and Joyscaping calls!

With this training & regular coaching calls you'll:

  • Bust through blocks of your inner critic, see what you can't see and get the help and support to break through to the next level.
  • Escape into the future and visualize yourself and your business two years from now (in our Joyscaping calls)
  • Get the inspiration, ah-ha's and upleveled thinking you need to get into 6-figures and beyond as a coach.
Build Your Brand

Build Your Coaching Business From The Ground Up

In order to build a joyous and profitable coaching business where you get consistent clients you need to have a solid business foundation in place, a strategic marketing plan and know how to close the sale.  

With The Joyous Coach Framework Training You'll Learn:

  • Everything you need to know to build a brand and strategy from scratch into a 6-figure coaching practice. 
  • How to build your messaging and marketing so that you can attract and convert your ideal client with ease.
  • How to position yourself as an expert including how to ;
    • build an epic bio that's so good even you'll want to hire yourself! 
    • create your own personalized success system and set up your programs so your ideal clients are excited to get started! 
    • stand out in the marketplace and use your best assets to your advantage!
  • The before, during and after of a sales call that converts! 
  • What systems you can create to make your work simpler and easier. 
Planning Calls

Monthly, Quarterly & Yearly Planning Calls

This is how you'll say good-bye to procrastination, overwhelm and frustration once and for all!

With our regular planning workshops you'll:

  • Stay focused on what activities are the most important to reach your goals.
  • Get oodles of content ideas and be able to implement our 'Social Success System' to make posting easy and results based!
  • Brainstorm with your fellow #joypreneurs to get new ideas and fresh eyes on your business regularly. You'll feel like you have your own marketing team!
Mastermind & Strategy Calls

Get Strategic Direction On The Regular

Even though you'll be attending a planning workshop every month, we wanted to ensure that you got the support you need week by week. That's why there's regular strategy calls and brainstorming sessions for you to map out an idea or just get some clarity.

With our mastermind calls and strategic calls you'll...

  • Get personalized answers to your specific questions. Your business is unique and you should have an answer that is unique to you!
  • Get feedback on your ideas, website, opt-in pages or even a sales page.
  • Never be stuck on what to do because you'll always have someone to ask for help and feedback on. You'll have experts at your finger tips.
Co-Working & Community

Get The Connection You Crave

As work-from-home entrepreneurs, the journey to building our businesses can be a lonely one. That's why in The Joyous Journey we've infused community into the core of our program. You are no longer alone when you join us. 

To help you feel a part of our community you'll:

  • Be able to join our weekly Get 'er done calls where you'll brainstorm and co-work with your fellow #joyprenuers. Why do it alone when you can do it together!
  • Have access to our members only Facebook group where we share ideas, wins, ask for help, get inspired and see that we are never alone.
  • Enjoy our quarterly celebration calls where we celebrate your achievements and our members, socialize, give away awards and prizes and have fun!
We've built implementation into the curriculum to make sure you reach the finish line...
90 Days Sprints

Get Ready To Fast Track Your Success With Our 90-Day Sprints! 

New for 2022, we have built out 3,  90-day Sprints To help you stay focused on your outcome!! 

Inside you'll find...

Sprint 1 - The Foundation Sprint. 

The foundation sprint will give you the clarity you need to have a solid foundation of which to make decisions and stay focused in your marketing, sales and customer service. 

Sprint 2 - The Client Attraction Sprint

This sprint is for when you're ready to start getting clients OR you're wanting to speed up your momentum to getting them!!
Sprint 3 - *New for April 2022*
The Confidence Sprint!
This sprint is designed to have your confidence skyrocket in 90 days!
The Call Schedule

Our group calls are Wednesday's 12:30-2pm EST.

Our Get 'er Done brainstorming and co-working calls are Friday's 11am - 1pm EST. 

Our mastermind calls are every third Wednesday 12:30 - 1:30pm EST. 

We also have special guest trainers come in. Times vary but advanced notice is always given. :) 

All coaching calls are recorded and available in video and podcast format. 

Challenges & Masterclasses

To help you master the skills you need to grow your business we have regular challenges and masterclasses on various topics. These enable you to go deeper in your learning to get even better results!

Copywriting Feedback

Not sure if you message is resonating? Need help writing your next opt-in page? We have you covered! Every month you can submit your leadpages, sales pages, website, etc. to get copy feedback. Having great messaging can make or break your marketing results. Now you can get feedback on your copy to help make it stand out and sell for you!

It's Time To Make Your Business Journey, A Joyous One

"I let go of the need to be ‘working all the time’ to be worthy of the money."

I was working 14 hour days spending extra time on projects because I believed that I had to work hard and long to be worthy of receiving the money I charged my clients. With The Joyous Journey I was able to give myself permission to get things done in less time. Now I hire more things out and get things done faster and easier because I let go of the need to be ‘working all the time’ to be worthy of the money.

- Glenford Laughton, Laughton Creatives

"It gets me back into my heart."

The Joyous Journey is a great series of videos to recalibrate my mindset when I’ve veered off track. It gets me back into my heart and encourages me to build my business from the inside out.

- Jane Pak, Therapist & Life Coach

"I launched an online writing course."

I launched an online writing course that I've been sitting on for way too long! I am more excited to work everyday and I'm able to maintain that excitement through the day!

- Kate Johnston, Writing Coach

"I'm definitely taking more action, feeling more connected to universal energy, more confident and less 'forcing'."

I feel more engaged and inspired by being in a group of people with similar goals and aspirations. I'm definitely taking more action, feeling more connected to universal energy, more confident and less 'forcing'. I also feel more grounded in my niche.

- Laura Buckley, Emotional Eating Coach

"I made a commitment to not have my voice be silenced any longer."

The moment that I knew that the Joyous Journey was working for me was when I had broken through some blocks around showing up and being visible that I didn't even know that I had. I made a commitment to not let that stop me and to not have my voice be silenced any longer! Which has made such a difference!

- Christine Gagnon, Intuitive Coach & Healer

"I have over 1400 people signed up for my challenge and my first viral post!"

Jennifer was very instrumental in helping me discover how I would sell online so that I could leverage my time (my membership). We defined who my target market was (I was afraid to niche down), started my Facebook marketing (over 1,100 followers now) and shift my mindset to being the CEO of my business who CAN do this! As a result I have over 1400 women signed up for my challenge and my first viral post with 305 shares and over 3,800 reactions!!

- Amy Tsai, Fit & Fierce Over 40

Enroll today and you'll also get access to these bonuses...

6 Steps To A 6 Figure Coaching Website

Join business strategist Jason Gracia from Savvy Hippo as he takes us through how to take your coaching website from a pretty brochure to a sales machine. You'll learn the one big change he made that helped him generate 40 new leads in 24 hours leading to 6-figures in sales.

($197 value)

6 Weeks To Market & Sell Online

2020 was the year that took everyone online whether they wanted to be or not. In this series you'll learn how to build a brand online. From getting your foundation in place, to building your audience, your email list to a social media platform. This series will give you the roadmap to building a strong coaching business online.

($197 value)

The Ultimate Sales Confidence Workshop

To get fully booked, you need sales confidence. This workshop will help you shine during sales calls, feel courageous to be consistent in your marketing and give the steps to understand how to communicate to your audience what reallly matters to them, which is what makes selling easy!

($197 value)

EFT Tapping for Prosperity & Abundance

Money is energy. In this powerful session, EFT Practitioner, Dimple Arora will take you through a tapping session to allow more prosperity and abundance to flow into your life. You'll immediately feel stress melt away and the trust of your most natural state, abundance, to rise. 

($197 value)
The Joyous Journey Guarantee
We're behind you 100%!

The Joyous Journey will help you grow a joyous and profitable coaching business. If you're ready to turn...

  • uncertainty into certainty
  • procrastination into taking action
  • hiding into getting visible
  • shying away from sales to loving sales and making more money than ever before...

Then you're ready for the Joyous Journey and our 30 day money back guarantee has your back! If you show up, do the work and don't see any improvement in your confidence, clarity or sales, I will happily refund your money.


I'm Jennifer Trask.

I'm passionate about helping coaches build profitable businesses they love!

With over 10 years of experience working with coaches just like you, I've cracked the code on how to use strategy and your mindset to help you build a business without needing to hustle or burn out.

Growing up in an entrepreneurial family, I think I was destined to follow suit. I love to bring my years of experience, NLP Practioner training and MBA to your advantage!

You may have seen me in the Huffington Post, Saltwire Network, VOCM, Inspired Coach Magazine, Rogers TV and Upwork Digital Nomad series or in the Toronto Star where readers voted me Diamond & Platinum Life Coach of the Year in 2019 & 2020 (thanks Toronto)!

I can't wait to work with you and help you bring your gifts to the world in a big way. You deserve to have a business that fits your lifestyle and meets your goals and I know you can do it!

"I had 5 people join the program which was exactly what I was wanting!"

I hadn't made an offer to my list all year. So when I joined this program, I made a commitment to taking action despite the fear. I TOOK ACTION (finally!) and it like it WORKED. I had 5 people that joined the program, which was exactly what I was wanting!

- Stephanie Leach, Health & Juicing Coach

"Your work always gets me exactly where I need to be, ASAP!"

All this has helped me really see what needs to shift. I do appreciate this group. You do for me what I do for my clients and no matter how many people I’ve coached and trained under, your work always gets me exactly where I need to be, ASAP!

- Tonya Whittle, Wild Soul Women

"The backing and accountability makes a huge difference."

The Joyous Journey has helped me to change my stories and to say YES to my business and how I'm here to serve like never before!! I wouldn't be doing this if I didn't have this community knowing that you're all there behind me and backing me and kind of keeping the accountable to what I'm doing. It makes a huge difference.

- Leslie Bridger, Wizard of AWE

Are you a perfect fit?

  • You want to sell with confidence and experience more ease and joy in growing your business.
  • You understand that change happens when you are truly committed to it. No more short cuts. You are 100% committed to making lasting change.
  • You see your business as a way to provide for yourself, your family and the world at large (contribution matters to you).
  • You want to be a part of a community and have a coach that cares about you and your business success and you’re willing to do that for your fellow #joyouspreneurs.
If any of these sounds like you, keep reading, because you’re exactly where you need to be.
I can't wait to welcome you into The Joyous Journey!
If you're ready to get fully booked,


The truth is to build a profitable and joyous coaching business you need consistent support. You can’t do it alone nor should you. That’s why I created The Joyous Journey.

To create an affordable space any coach at any stage could come to get the mindset and strategy support they need to build their dream coaching business without stressing about the cost of that help.

If you're ready to show up, do the work, ask for help and stop trying to do this alone, join us.

If you're still reading, there's something holding you back.
You may be asking yourself...
Enroll in The Joyous Journey Today!

The Doors Close...









The Joyous Journey Guarantee
We're behind you 100%!

The Joyous Journey will help you grow a joyous and profitable coaching business. If you're ready to turn...

  • uncertainty into certainty
  • procrastination into taking action
  • hiding into getting visible
  • shying away from sales to loving sales and making more money than ever before...

Then you're ready for the Joyous Journey and our 30 day money back guarantee has your back! If you show up, do the work and don't see any improvement in your confidence, clarity or sales, I will happily refund your money.